Kodak : The Dual Lens is Here

The Kodak EasyShare V570 dual lens digital camera, which offers an ultra wide-angle and a zoom on the same face, so to speak, is "the most stunningly original camera design on the market," as far as O&M creatives Richard Ryan and Rich

Published On
Mar 08, 2006

Editor's Pick

The Kodak EasyShare V570 dual lens digital camera, which offers an ultra wide-angle and a zoom on the same face, so to speak, is "the most stunningly original camera design on the market," as far as O&M creatives Richard Ryan and Rich Wallace are concerned. When they first got their eyes on it, if you'll pardon the phrase, "the product was just jaw-dropping," they claim. "We wanted to call out the dual lens design in a way that was equally arresting. The engineers already had the brilliant design idea

Credits

Date
Mar 09, 2006
Client :
Kodak
Executive Creative Director :
Chris Wall
Group Creative Director :
Mike Wilson
Creative Director, Art Director :
Rich Wallace
Creative Director/ Copywriter :
Richard Ryan
Photographer :
Shawn Michienzi
Retoucher :
Brad Palm
Agency :
Ogilvy & Mather-New York
Brand :
Kodak

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