Kodak : The Dual Lens is Here
The Kodak EasyShare V570 dual lens digital camera, which offers an ultra wide-angle and a zoom on the same face, so to speak, is "the most stunningly original camera design on the market," as far as O&M creatives Richard Ryan and Rich
Published On
Mar 08, 2006
Editor's Pick
The Kodak EasyShare V570 dual lens digital camera, which offers an ultra wide-angle and a zoom on the same face, so to speak, is "the most stunningly original camera design on the market," as far as O&M creatives Richard Ryan and Rich Wallace are concerned. When they first got their eyes on it, if you'll pardon the phrase, "the product was just jaw-dropping," they claim. "We wanted to call out the dual lens design in a way that was equally arresting. The engineers already had the brilliant design idea
Credits
- Date
- Mar 09, 2006
- Client :
- Kodak
- Executive Creative Director :
- Chris Wall
- Group Creative Director :
- Mike Wilson
- Creative Director, Art Director :
- Rich Wallace
- Creative Director/ Copywriter :
- Richard Ryan
- Photographer :
- Shawn Michienzi
- Retoucher :
- Brad Palm
- Agency :
- Ogilvy & Mather-New York
- Brand :
- Kodak
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