The Bathroom, Where Amazing Things Happen

In advertising, the bathroom typically serves as the setting for scrubbing bubble detergents or poo-masking air deodorizer, but here, it takes center stage in a new brand campaign for the U.K.'s largest bath retailer, Bathstore.

The company's first effort out of new agency Saatchi & Saatchi London sees Bathstore's signature blue rubber duck perched in the bathroom, where he pays witness to many of life's finest moments -- when a "city slicker" has a meeting with his biggest client of the day (bathing his child); when a "little tests are taken and big news is broken" -- referring to a woman's discovery that she's pregnant. The duck himself undergoes some fine moments of his own, seeing "tubs become ships and bubbles become beards."

All throughout, a majestic voiceover reads some suprisingly poetic copy, helping to elevate the loo as a central part of the home. "Bathrooms matter," reads the campaign tag.

"Not all rooms are created equal," said Saatchi ECD Rob Potts in a statement (get to know a little more about Mr. Potts in this week's Six Things). "The bathroom is where your wife finds out she's pregnant, where you relax and get yourself together in the bath after a hard day's work. It's even the room where you sing-along to 'Don't Stop Me Now' in the shower just because you can. The bathroom's a special place and we'd like to think we've captured that in our ad."

"The campaign puts the heart back into the bathroom, giving examples of special moments that resonate with many of us and reminds people why it is a room worthy of investment," added Bathstore CMO Claire Bayliss.