The Bathroom, Where Amazing Things Happen

Bathstore's Majestic Brand Campaign Pays Homage to the Lowliest of House Chambers

Published On
Aug 17, 2015

Editor's Pick

In advertising, the bathroom typically serves as the setting for scrubbing bubble detergents or poo-masking air deodorizer, but here, it takes center stage in a new brand campaign for the U.K.'s largest bath retailer, Bathstore.

The company's first effort out of new agency Saatchi & Saatchi London sees Bathstore's signature blue rubber duck perched in the bathroom, where he pays witness to many of life's finest moments -- when a "city slicker" has a meeting with his biggest client of the day (bathing his child); when a "little tests are taken and big news is broken" -- referring to a woman's discovery that she's pregnant. The duck himself undergoes some fine moments of his own, seeing "tubs become ships and bubbles become beards."

All throughout, a majestic voiceover reads some suprisingly poetic copy, helping to elevate the loo as a central part of the home. "Bathrooms matter," reads the campaign tag.

"Not all rooms are created equal," said Saatchi ECD Rob Potts in a statement (get to know a little more about Mr. Potts in this week's Six Things). "The bathroom is where your wife finds out she's pregnant, where you relax and get yourself together in the bath after a hard day's work. It's even the room where you sing-along to 'Don't Stop Me Now' in the shower just because you can. The bathroom's a special place and we'd like to think we've captured that in our ad."

"The campaign puts the heart back into the bathroom, giving examples of special moments that resonate with many of us and reminds people why it is a room worthy of investment," added Bathstore CMO Claire Bayliss.


Aug 17, 2015
Brand :
Client :
Agency :
Saatchi & Saatchi-London
Executive Creative Director :
Rob Potts
Executive Creative Director :
Andy Jex
Copywriter :
Gemma Phillips
Copywriter :
Mark Slack
Art Director :
Mark Slack
Art Director :
Gemma Phillips
Creative Planner :
Paul Warwick
Account Director :
Katrina Bain
Producer :
Marie Hughes
Production Assistant :
Georgie Hammond-Chambers
Media Buying Agency :
Manning Gottlieb OMD
Media Planner :
Jennifer Hilliar
Director :
Roman Valent
Editor :
Final Cut
Producer :
Joe Myers
Post Production Company :
Electric Theatre Collective
Audio Post Production Company :
Factory Studios

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