'Dude You're Getting a Dell' guy is back showing how much has changed in the past 20 years
Description
It was almost impossible to watch your favorite show in the early 2000s without hearing the catchphrase: "Dude, you're getting a Dell." Steve, “The Dell Dude,” appeared in 26 different commercials over three years for the PC company, becoming a national sensation for his iconic catchphrase.
Now, 20 years later, Steve is back, teaming up with Dell Technologies once again to show how far they’ve come from the days of CD burners and DVD upgrades.
Dell Technologies has since grown well beyond the home computer. With his lighthearted sense of humor and iconic "Dude," Steve is back to marvel at the latest innovations Dell Technologies has powered, from recycling e-waste, to making the fastest race cars even faster, and even powering space exploration.
"Dell Technologies has grown from a computer company to a full blown technology juggernaut since “The Dell Dude” first graced our television screens, said Wayne Best, chief creative officer, New York. “Bringing him back to share what the brand is doing now helps emphasize how much Dell Technologies has really changed."
The campaign is currently live and is releasing new videos each week.
Credits
- Date
- Dec 10, 2021
- Agency :
- VMLY&R
- Client :
- Dell Technologies
- Chief Creative Officer :
- Wayne Best
- Executive Creative Director :
- Niraj Zaveri
- Executive Creative Director :
- Justin Ebert
- Associate Creative Director :
- Crystal Deuel
- Associate Creative Director :
- Elliott Graham
- Executive Business Lead :
- Rachel Krouse
- Group Director / Client Engagement :
- Allie Ritter
- Account Supervisor :
- Ally Reis
- Senior Account Manager :
- Jenny Anderson
- Group Executive Producer :
- Bobby Jacques
- Senior Producer :
- Allison Raich
- Senior Content Production Business Manager :
- Maggie Diaz
- Managing Director Strategy & Insights :
- Jen Bonhomme
- Connections Director :
- Jason Syptak
- Senior Connections Manager :
- Rachel Sider
- Connections Manager :
- Gaby Ringvald
- Senior Analyst :
- Leah Ramos
- SVP of Global Brand/Creative & Experiential Marketing :
- Liz Matthews
- Senior Director B2B Campaigns & Talent Attraction :
- Rachael Henke
- B2B Campaigns UF Creative Strategy/Broadcast :
- Rochelle Covington
- Global Communications :
- Patti Kelly
- Corporate Communications :
- Talia Hill
- Director :
- Ben West
- Managing Director :
- Jennifer Siegel
- Head of Production :
- Anne Vega
- Line Producer :
- Kevin Clark
- DP :
- Toby Irwin
- VFX Supervisor :
- Eric Rosenfeld
- VFX Supervisor :
- Gigi Ng
- Lead Flame Operator :
- Greg Gaskins
- Nuke Compositor :
- Zavier Mojica
- Nuke Compositor :
- Joseph Yoon
- CG Lighting Technical Director :
- Nico De La Fuente
- CG Previz :
- Francisco Dias
- CG Asset/Model Technical Director :
- Andrew Trout
- CG Rigger :
- Jeremy Livingston
- CG Animation Lead :
- Yarim Machado
- CG Senior FX Technical Director :
- David Wanger
- Senior Producer :
- Michael Brown
- Executive Producer :
- Nick Fraser
- Editor :
- Jared Coller
- Assistant Editor :
- Dani Weltman
- Producer :
- Justin Ladd
- Senior Colorist :
- Jaime O’Bradovich
- Producer :
- Nick Krasnic
- EP :
- Ashley McKim
- HoP :
- Julia Paskert
- Engineer :
- Tom Jucarone
- Producer :
- Camila Dayson Aravena
- Executive Producer :
- Susie Shuttleworth
Need a credit fix? Contact the Creativity Editors
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