'Dude You're Getting a Dell' guy is back showing how much has changed in the past 20 years

Published On
Dec 10, 2021


It was almost impossible to watch your favorite show in the early 2000s without hearing the catchphrase: "Dude, you're getting a Dell." Steve, “The Dell Dude,” appeared in 26 different commercials over three years for the PC company, becoming a national sensation for his iconic catchphrase.

Now, 20 years later, Steve is back, teaming up with Dell Technologies once again to show how far they’ve come from the days of CD burners and DVD upgrades.

Dell Technologies has since grown well beyond the home computer. With his lighthearted sense of humor and iconic "Dude," Steve is back to marvel at the latest innovations Dell Technologies has powered, from recycling e-waste, to making the fastest race cars even faster, and even powering space exploration.

"Dell Technologies has grown from a computer company to a full blown technology juggernaut since “The Dell Dude” first graced our television screens, said Wayne Best, chief creative officer, New York. “Bringing him back to share what the brand is doing now helps emphasize how much Dell Technologies has really changed."

The campaign is currently live and is releasing new videos each week.




Dec 10, 2021
Agency :
Client :
Dell Technologies
Chief Creative Officer :
Wayne Best
Executive Creative Director :
Niraj Zaveri
Executive Creative Director :
Justin Ebert
Associate Creative Director :
Crystal Deuel
Associate Creative Director :
Elliott Graham
Executive Business Lead :
Rachel Krouse
Group Director / Client Engagement :
Allie Ritter
Account Supervisor :
Ally Reis
Senior Account Manager :
Jenny Anderson
Group Executive Producer :
Bobby Jacques
Senior Producer :
Allison Raich
Senior Content Production Business Manager :
Maggie Diaz
Managing Director Strategy & Insights :
Jen Bonhomme
Connections Director :
Jason Syptak
Senior Connections Manager :
Rachel Sider
Connections Manager :
Gaby Ringvald
Senior Analyst :
Leah Ramos
SVP of Global Brand/Creative & Experiential Marketing :
Liz Matthews
Senior Director B2B Campaigns & Talent Attraction :
Rachael Henke
B2B Campaigns UF Creative Strategy/Broadcast :
Rochelle Covington
Global Communications :
Patti Kelly
Corporate Communications :
Talia Hill
Director :
Ben West
Managing Director :
Jennifer Siegel
Head of Production :
Anne Vega
Line Producer :
Kevin Clark
DP :
Toby Irwin
VFX Supervisor :
Eric Rosenfeld
VFX Supervisor :
Gigi Ng
Lead Flame Operator :
Greg Gaskins
Nuke Compositor :
Zavier Mojica
Nuke Compositor :
Joseph Yoon
CG Lighting Technical Director :
Nico De La Fuente
CG Previz :
Francisco Dias
CG Asset/Model Technical Director :
Andrew Trout
CG Rigger :
Jeremy Livingston
CG Animation Lead :
Yarim Machado
CG Senior FX Technical Director :
David Wanger
Senior Producer :
Michael Brown
Executive Producer :
Nick Fraser
Editor :
Jared Coller
Assistant Editor :
Dani Weltman
Producer :
Justin Ladd
Senior Colorist :
Jaime O’Bradovich
Producer :
Nick Krasnic
EP :
Ashley McKim
HoP :
Julia Paskert
Engineer :
Tom Jucarone
Producer :
Camila Dayson Aravena
Executive Producer :
Susie Shuttleworth

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