Jennifer Hudson Surprises a Street Musician in Spot for American Family Insurance
Henry-Alex Rubin Directs Spot With Message That Any Dream Is Possible
Editor's Pick
In a new campaign for American Family Insurance, Jennifer Hudson ("Dreamgirls") surprises aspiring musicians and duets with them, to promote the messsage that any dream is possible with the right support.
In a TV spot, by BBDO New York, Hudson appears as street musician Alex Guthrie is performing in Atlanta, and launches into a duet with him to Bill Withers' "Lovely Day." Guthrie knew he was taking part in a film for American Family Insurance but not that Hudson would be appearing -- and is duly amazed. By the end of the song, the whole crowd is joining in.
The spot, directed by Henry-Alex Rubin at Smuggler, continues the insurer's "Insure Carefully. Dream Fearlessly" campaign. This is Hudson's second appearance for the brand; she appeared in its 2015 Super Bowl commercial.
In a second online film, created by Elite Media, Hudson surprises members of the Morehouse College Glee Club as they record a promo for their spring tour.
Credits
- Date
- Apr 26, 2017
- Brand :
- American Family Insurance
- Client :
- American Family Insurance
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Susan Golkin
- Senior Creative Director :
- Melinda Kanipe
- Associate Creative Director :
- Pamela Kim
- Director, Integrated Production :
- Dave Rolfe
- Senior Producer :
- Becky Burkhard
- Associate Producer :
- Ali Gladstone
- Music Producer :
- John Melillo
- Director, Data Solutions :
- Tina Allan
- Senior Account Director :
- Gati Desai Curtis
- Account Executive :
- Justin Choy
- Assistant Account Executive :
- Emily Schade
- Business Manager :
- Matt Friday
- Group Planning Director :
- Lulu Laudon
- Senior Planner :
- Nick Smatt
- Communications Planner :
- James Mullally
- Production Company :
- SMUGGLER
- Director :
- Henry-Alex Rubin
- Executive Producer :
- Patrick Milling Smith
- Executive Producer :
- Brian Carmody
- Executive Producer :
- Drew Santarsiero
- Chief Operating Officer :
- Andrew Colon
- Line Producer :
- Leah Fleischmann-Allina
- Director, Photography :
- Josh Richards
- Behind the Scenes Production Company :
- TEMPT
- Director :
- Brian Bain
- Director :
- Jake Springfield
- Editorial Company :
- Rock Paper Scissors
- Executive Producer :
- Eve Kornblum
- Producer :
- Lisa Barnable
- Editor :
- Damion Clayton
- Assistant Editor :
- Michael Shugarman
- Telecine Company :
- The Mill
- Telecine Artist :
- Fergus McCall
- Senior Color Producer :
- Natalie Westerfield
- Conform/Finish Company :
- Rock Paper Scissors
- Conform :
- Edward Reina
- Producer :
- Barbara Kontarovich
- Mix and Record Company :
- Heard City
- Engineer :
- Philip Loeb
- Producer :
- Sasha Awn
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