Jennifer Hudson Surprises a Street Musician in Spot for American Family Insurance

Henry-Alex Rubin Directs Spot With Message That Any Dream Is Possible

Published On
Apr 26, 2017

Editor's Pick

In a new campaign for American Family Insurance, Jennifer Hudson ("Dreamgirls") surprises aspiring musicians and duets with them, to promote the messsage that any dream is possible with the right support.

In a TV spot, by BBDO New York, Hudson appears as street musician Alex Guthrie is performing in Atlanta, and launches into a duet with him to Bill Withers' "Lovely Day." Guthrie knew he was taking part in a film for American Family Insurance but not that Hudson would be appearing -- and is duly amazed. By the end of the song, the whole crowd is joining in.

The spot, directed by Henry-Alex Rubin at Smuggler, continues the insurer's "Insure Carefully. Dream Fearlessly" campaign. This is Hudson's second appearance for the brand; she appeared in its 2015 Super Bowl commercial.

In a second online film, created by Elite Media, Hudson surprises members of the Morehouse College Glee Club as they record a promo for their spring tour.


Apr 26, 2017
Brand :
American Family Insurance
Client :
American Family Insurance
Agency :
BBDO-New York
Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Executive Creative Director :
Susan Golkin
Senior Creative Director :
Melinda Kanipe
Associate Creative Director :
Pamela Kim
Director, Integrated Production :
Dave Rolfe
Senior Producer :
Becky Burkhard
Associate Producer :
Ali Gladstone
Music Producer :
John Melillo
Director, Data Solutions :
Tina Allan
Senior Account Director :
Gati Desai Curtis
Account Executive :
Justin Choy
Assistant Account Executive :
Emily Schade
Business Manager :
Matt Friday
Group Planning Director :
Lulu Laudon
Senior Planner :
Nick Smatt
Communications Planner :
James Mullally
Production Company :
Director :
Henry-Alex Rubin
Executive Producer :
Patrick Milling Smith
Executive Producer :
Brian Carmody
Executive Producer :
Drew Santarsiero
Chief Operating Officer :
Andrew Colon
Line Producer :
Leah Fleischmann-Allina
Director, Photography :
Josh Richards
Behind the Scenes Production Company :
Director :
Brian Bain
Director :
Jake Springfield
Editorial Company :
Rock Paper Scissors
Executive Producer :
Eve Kornblum
Producer :
Lisa Barnable
Editor :
Damion Clayton
Assistant Editor :
Michael Shugarman
Telecine Company :
The Mill
Telecine Artist :
Fergus McCall
Senior Color Producer :
Natalie Westerfield
Conform/Finish Company :
Rock Paper Scissors
Conform :
Edward Reina
Producer :
Barbara Kontarovich
Mix and Record Company :
Heard City
Engineer :
Philip Loeb
Producer :
Sasha Awn

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