Dunkin’ unboxes a musical holiday campaign from the point of view of the donuts
The spots from Leo Burnett arrive just as the coffee and donut dealer releases its holiday menu

Editor's Pick
Dunkin’s new holiday ads from Leo Burnett have a simple message—remember, everyone loves a donut.
A 30-second spot called “Unboxing” shows kids, doctors, chefs and families from the point of view of a dozen donuts inside a box. The ad, along with most others in the campaign, are set to a custom song from Beacon Street Studios with the ending lyric of, “Everybody loves a donut.”
The campaign comes just as Dunkin’s holiday menu rolled out last week, featuring a peppermint mocha latte, cookie butter cold brew, spiced cookie coffee and white chocolate latte. But donuts are the star of this campaign.
Here is the 30-second spot with the full song:
Another spot features a pair of elves ordering a dozen donuts in a drive-through.
The campaign also includes :15 cutdowns. The ads, directed by Smuggler's Henry-Alex Rubin, will run across linear TV, streaming, social media and out-of-home.
Credits
- Date
- Nov 08, 2023
- Client :
- Dunkin'
- Agency :
- Leo Burnett-Chicago
- Chief Marketing Officer :
- Jill McVicar Nelson
- VP Integrated Marketing Communications :
- Chris Beijar
- Associate Manager Integrated Marketing Communication :
- Shannon Harris
- President & Chief Creative Officer :
- Britt Nolan
- EVP Executive Creative Director :
- Mikal Pittman
- Creative Director Art :
- Justin Leskinki
- Creative Director Copy :
- Evan Thompson
- Associate Creative Director Art :
- Nat Loehr
- Associate Creative Director Copy :
- Miki Turner
- EVP Design Director :
- Alisa Wolfson
- EVP Head of Production :
- Ashley Geisheker
- SVP Executive Producer :
- Joe Tipre
- Senior Producer :
- Christen James
- President & Chief Operating Officer :
- Liz Taylor
- EVP Account Director :
- Dana Stotts
- VP Account Director :
- Jamie Mack
- Account Supervisor :
- Madison Matre
- Account Executive :
- Rachel Horowitz
- EVP Strategy :
- Elke Anderle
- SVP Director Strategy :
- Ryan McKone
- Social Strategy Director :
- Tori Ofenlock
- Director :
- Henry-Alex Rubin
- Production Company :
- SMUGGLER
- Co-Founder :
- Patrick Milling-Smith
- Co-Founder :
- Brian Carmody
- Managing Director :
- Sue Yeon Ahn
- Executive Producer :
- Drew Santarsiero
- Chief Operating Officer :
- Andrew Colon
- Head of Production :
- Alex Hughes
- Producer :
- Arlene McGann
- Music :
- Beacon Street Studios
- Co-founder & Composer :
- Andrew Feltenstein
- Composer :
- Danny Dunlap
- Co-founder & Composer :
- John Nau
- Executive Producer :
- Leslie DiLullo
- Post-Production Company :
- Cabin
- Head of Production :
- Lisa Barnable
- Editor :
- Nina Sacharow
- Color & VFX :
- Harbor
- VFX & Finishing :
- Kalisha Allen
- VFX & Finishing :
- Oisin O'Driscoll
Need a credit fix? Contact the Creativity Editors
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