Save the Children : Dusk 'Til Dawn

Waking up to a harsh reality.

Published On
Nov 25, 2012

Editor's Pick

Sleeping children are beautiful to watch -- but not when you know that what they're going to wake up to is poverty. For Save the Children, Adam&EveDDB and director Simon Ratigan compare and contrast the peaceful sight of sleeping kids with images of other kids sleeping on the street, or wherever else they can find space. The commercial was shot in the U.K., Bangladesh, Nepal and Liberia.