Gamers become their heroes in FIFA 19 ad starring Ronaldo, Neymar and Mbappe
Energetic spot by Adam&Eve/DDB introduces this year's release including UEFA Champions League
Editor's Pick
Who are the real football stars? That's hard to keep track of in EA Sports' trailer for FIFA 19, in which ordinary gamers transform into their heroes like Ronaldo, Neymar and French World Cup star Kylian Mbappe while they play.
The energetic and pacey spot, by Adam&Eve/DDB, breaks ahead of the release of the soccer video game on September 28, and for the first time features the UEFA Champions League. Some colorful VFX, via Electric Theatre Collective / Gloria morphs gamers' mugs into those of their chosen players, demonstrating how the game allows players to experience the game as if they were the athletes themselves.
"They all want to meet Neymar...but me, I am Neymar," says one female gamer sitting in her bedroom, with controller in hand. Another player wants to put Ronaldo in center back, and enters an argument about it with Ronaldo himself as the player grills by a poolside.
The ad was directed by Brthr via Riff Raff and Passion Pictures and also features Kevin De Bruyne, Paulo Dybala, Pep Guardiola, Steven Gerrard, Alessandro Del Piero, Quavo and Joel Embiid.
Credits
- Date
- Sep 19, 2018
- Agency:
- Adam & Eve/DDB
- Franchise Strategy Director:
- David Jackson
- Creative Strategy Director:
- Paul Marr
- Creative Producer:
- Anthony Doyle
- Creative Producer:
- Andy Gillooley
- Creative Video Director:
- Tom Gent
- Chief Creative Officer:
- Richard Brim
- Creative Director:
- Tim Vance
- Creative Director:
- Paul Knott
- Creative:
- Jeppe Vidstrup
- Creative:
- Simone Wärme
- Agency Producer:
- Celestine Hall
- Agency Assistant Producer:
- Kendal Drake
- Agency Assistant Producer:
- Nicholas Akinnibosun
- Planner:
- Martin Beverley
- Planner:
- David Mortimer
- CEO:
- Mat Goff
- Managing Partner:
- Dylan Davenport
- Account Director:
- James Derrick
- Account Manager:
- George Fox
- Designer/Typographer:
- Alex Fairman
- Media Agency:
- Starcom
- Production Company:
- Riff Raff Films
- Production Company:
- Passion Pictures
- Executive Producer:
- Tom Berendsen
- Producer:
- Paz Parasmand
- Director:
- BRTHR
- Director of Photography:
- Nicolas Loir
- Editing Company:
- Trim
- Editor:
- Thomas Grove Carter
- Post Production:
- Electric Theatre Collective
- Post Production:
- Gloria FX
- Post Producer:
- Jon Purton
- VFX Supervisor:
- Yourick Van Impe
- VFX Supervisor:
- James Sindle
- 2D Artist:
- Iain Murray
- 2D Artist:
- James Belch
- 2D Artist:
- Alex Prod’Homme
- 2D Artist:
- Tom Humphrey
- 2D Artist:
- Alex Grey
- 2D Artist:
- Alberto Pizzocchero
- 2D Artist:
- Ryan Knowles
- 2D Artist:
- Mike Cosgrave
- 2D Artist:
- Omar Akari
- 2D Artist:
- Manuel Perez
- 2D Artist:
- Adrian Monroy
- 2D Artist:
- Reynold Rodrigues
- 2D Artist:
- Christian Block
- 2D Artist:
- Max Van Leeuwen
- 3D Artist:
- George Savvas
- 3D Artist:
- Max Johnson
- 3D Artist:
- Sergio Morales
- 3D Artist:
- Nick Turner
- 3D Artist:
- Hannah Smith
- AFX:
- George Dyson
- AFX:
- Dexter George
- DMP:
- Billy Stockwell
- Colorist:
- Luke Morrison
- Illustrator:
- bicicleta
- Music Supervisor:
- Raphaella Lima
- Music Supervisor:
- Tom Stanford
- Audio Post Production:
- Factory Studios
- Sound Engineer:
- Phil Bolland
- Soundtrack Name:
- CapeLion
- Composer:
- God Clash Tchaikovsky Remixed
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