Gamers become their heroes in FIFA 19 ad starring Ronaldo, Neymar and Mbappe

Energetic spot by Adam&Eve/DDB introduces this year's release including UEFA Champions League

Published On
Sep 19, 2018

Editor's Pick

Who are the real football stars? That's hard to keep track of in EA Sports' trailer for FIFA 19, in which ordinary gamers transform into their heroes like Ronaldo, Neymar and French World Cup star Kylian Mbappe while they play.

The energetic and pacey spot, by Adam&Eve/DDB, breaks ahead of the release of the soccer video game on September 28, and for the first time features the UEFA Champions League. Some colorful VFX, via Electric Theatre Collective / Gloria morphs gamers' mugs into those of their chosen players, demonstrating how the game allows players to experience the game as if they were the athletes themselves.

"They all want to meet Neymar...but me, I am Neymar," says one female gamer sitting in her bedroom, with controller in hand. Another player wants to put Ronaldo in center back, and enters an argument about it with Ronaldo himself as the player grills by a poolside. 

The ad was directed by Brthr via Riff Raff and Passion Pictures and also features Kevin De Bruyne, Paulo Dybala, Pep Guardiola, Steven Gerrard, Alessandro Del Piero, Quavo and Joel Embiid.

About

Credits

Date
Sep 19, 2018
Agency:
Adam & Eve/DDB
Franchise Strategy Director:
David Jackson
Creative Strategy Director:
Paul Marr
Creative Producer:
Anthony Doyle
Creative Producer:
Andy Gillooley
Creative Video Director:
Tom Gent
Chief Creative Officer:
Richard Brim
Creative Director:
Tim Vance
Creative Director:
Paul Knott
Creative:
Jeppe Vidstrup
Creative:
Simone Wärme
Agency Producer:
Celestine Hall
Agency Assistant Producer:
Kendal Drake
Agency Assistant Producer:
Nicholas Akinnibosun
Planner:
Martin Beverley
Planner:
David Mortimer
CEO:
Mat Goff
Managing Partner:
Dylan Davenport
Account Director:
James Derrick
Account Manager:
George Fox
Designer/Typographer:
Alex Fairman
Media Agency:
Starcom
Production Company:
Riff Raff Films
Production Company:
Passion Pictures
Executive Producer:
Tom Berendsen
Producer:
Paz Parasmand
Director:
BRTHR
Director of Photography:
Nicolas Loir
Editing Company:
Trim
Editor:
Thomas Grove Carter
Post Production:
Electric Theatre Collective
Post Production:
Gloria FX
Post Producer:
Jon Purton
VFX Supervisor:
Yourick Van Impe
VFX Supervisor:
James Sindle
2D Artist:
Iain Murray
2D Artist:
James Belch
2D Artist:
Alex Prod’Homme
2D Artist:
Tom Humphrey
2D Artist:
Alex Grey
2D Artist:
Alberto Pizzocchero
2D Artist:
Ryan Knowles
2D Artist:
Mike Cosgrave
2D Artist:
Omar Akari
2D Artist:
Manuel Perez
2D Artist:
Adrian Monroy
2D Artist:
Reynold Rodrigues
2D Artist:
Christian Block
2D Artist:
Max Van Leeuwen
3D Artist:
George Savvas
3D Artist:
Max Johnson
3D Artist:
Sergio Morales
3D Artist:
Nick Turner
3D Artist:
Hannah Smith
AFX:
George Dyson
AFX:
Dexter George
DMP:
Billy Stockwell
Colorist:
Luke Morrison
Illustrator:
bicicleta
Music Supervisor:
Raphaella Lima
Music Supervisor:
Tom Stanford
Audio Post Production:
Factory Studios
Sound Engineer:
Phil Bolland
Soundtrack Name:
CapeLion
Composer:
God Clash Tchaikovsky Remixed

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