Early gift guides catch shoppers, according to new Tubular report

According to a new report by Tubular Labs and Charbeat, marketers need to think ahead to best reach consumers this holiday season.

The report found:

• While gift guide interest peaks in November and December, search starts rising in September.
• Gift guide content viewership is highest in the first weeks of November, suggesting consumers plan their holiday shopping early in the season.
• Many brands market to female shoppers over the holidays, considering that women control more consumer purchase decisions. However, Tubular social data found that men actually make up the majority of holiday gift guide viewers on social platforms.

For more best practices on how to prepare your social calendar for the shopping season, download the full Holiday Content Trends Unwrapped report here.