OfficeMax : Elf/Scrooge Yourself

Continuing in the spirit of last year's successful viral initiative "Elf Yourself" (40 million visits and counting), EVB and Toy, New York once again join forces to bring some user-generated holiday spirit in the name of OfficeMax by allowing visitors to place their smiling mug on a group of dancing elves--only this time with a twist. With its extension "Scrooge Yourself," users can put a little coal in the stocking by uploading and planting their best grimaces on the suited, cane-sporting body of the noted crotchety curmudgeon, or just hit random to sport recently uploaded photos and eventually send to friends. But the real stocking stuffer continues to be the myriad of cheeky online destinations surrounding the campaign, which Toy has revived from the previous year's effort including "Roast a Turkey," "Reindeer Arm Wrestling," "Shake the Globe" and of course, "North Pole Dancing."

OfficeMax : Elf/Scrooge Yourself

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