This brand tapped babies to turn food mess into art
Spot for Ella's Kitchen encourages kids to really 'play with your food'
Editor's Pick
Ella's Kitchen, the U.K-based baby food brand is encouraging babies to make a mess.
In the brand's first TV ad since 2018, a group of babies and toddlers in an art gallery run, walk and crawl toward an installation made of colorful fruit and vegetables that spells out the words "Don't play with food." Undeterred, the non-reading age babies start to squeeze, crush and dismantle it, creating a mess (as well as eating some of it) until the artwork reads "DO." An accompanying voiceover states: "When mealtime is playtime, love for food lasts a lifetime."
The spot is by Havas London and was directed by Ben Brand of Great Guns. It comes as Ella’s Kitchen is calling on the U.K. Government to include sensory food education—which encourages people to experience food through all their senses—as an early learning goal.
“At Ella’s Kitchen, we firmly believe that children should play with their food," said Mark Cuddigan, chief executive officer at Ella’s Kitchen, in a statement. "All the research suggests that doing so—and by experiencing food in a sensory way from a young age—leads to healthier long-term eating habits, and the associated health benefit that brings."
Credits
- Date
- Jan 19, 2022
- Client :
- Ella's Kitchen
- Agency :
- Havas-London
- Marketing Director :
- Celia Pearman
- Senior Communications Manager :
- Angie Turner
- Senior Brand Manager :
- Georgie Morgan
- Group CCO :
- Mark Whelan
- Creative :
- Chico Barrera
- Creative :
- Diogo Abrantes
- Managing Partner :
- Hollie Loxley
- Account Director :
- Andrew Symonds
- Account Manager :
- Lily Rocker
- Agency Producer :
- Sophie Honour
- Agency Producer :
- Charlotte Lonngren
- Agency Assistant Producer :
- Ella Myerscough-McClymont
- Agency Producer :
- Evie Ungemuth
- Executive Strategy Director :
- Britt Iversen
- Senior Strategist :
- Kerrie Boyes
- Media planning team :
- Andrew Darby
- Media planning team :
- Emma Castledine
- Media planning team :
- Hannah Richards
- Production Company :
- Great Guns
- Production Company :
- Havas Studios
- Executive Producer :
- Flo Clive
- Executive Producer :
- Kojo Abban
- Producer :
- Rosa Junkovic
- Director :
- Ben Brand
- DOP :
- Michael Paleodimos
- Offline Post Production Producer :
- Tom Lacey
- Offline Editor :
- Dfran Difrancesco
- Audio Post Production :
- Offline Audio
- Audio Producer :
- Sam Brock
- Sound Engineer :
- Rick Morris
- Online Post Production :
- Absolute and Framestore
- Executive Producer :
- Jenna Le Noury
- Senior Producer :
- Rosanne Crisp
- Production Assistant :
- Yasmin Tilly
- Flame Artist :
- Milo Paterson
- Flame Artist :
- Joseph Tang
- Colorist :
- Stef Perry
- Soundtrack Composer :
- Hugh Goldsmith
- Soundtrack Composer :
- Paul Visser
- Soundtrack Produced by :
- GOLDCRUSH
- Music Label :
- Hotspring Music
- Music Supervisor :
- George O’Brien
- Narrator :
- Charlotte East with Just Voices
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