Warner Bros.: Ellen Emoji
Published On
Aug 02, 2017

Description
Warner Bros was looking to keep the Ellen audience engaged with the Ellen brand throughout the dog days of Summer while the Olympic games were monopolizing public attention. We set out to build a campaign that would applaud the games while nodding to Ellen's absence, all the while building energy and anticipation for her Fall launch.
Knowing we had a well-defined brand to honor, our team strategized a new creative approach that would embrace the brand experience of The Ellen DeGeneres Show.
The emoji direction was carefully designed to work seamlessly from motion to print to digital, allowing her brand to live virtually everywhere.
Awarded Silver for Syndicated & Daytime Program Campaign
Credits
- Date
- Aug 02, 2017
- Agency:
- Juniper Jones
- Brand:
- Warner Bros.
- Client:
- Warner Bros.
- Executive Creative Director:
- Kevin Robinson
- Writer/Executive Producer:
- Ryan McRee
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Project Type
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