Warner Bros was looking to keep the Ellen audience engaged with the Ellen brand throughout the dog days of Summer while the Olympic games were monopolizing public attention. We set out to build a campaign that would applaud the games while nodding to Ellen's absence, all the while building energy and anticipation for her Fall launch.
Knowing we had a well-defined brand to honor, our team strategized a new creative approach that would embrace the brand experience of The Ellen DeGeneres Show.
The emoji direction was carefully designed to work seamlessly from motion to print to digital, allowing her brand to live virtually everywhere.
Awarded Silver for Syndicated & Daytime Program Campaign