The Arab world's first Mars mission kicked off with help from this countdown campaign from TBWA
TBWA/RAAD was behind the United Arab Emirates' 'First Arab Countdown' push that invited viewers to participate on social
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Early this morning, at 1:58 AM local time, the United Arab Emirates made history with the world’s first mission to Mars from an Arab country.
Emirates Mars Mission’s “Hope Probe" launched from Japan, a few days later than scheduled due to weather conditions, with the world's first-ever Arabic countdown, the focus of a marketing campaign created via Dubai agency TBWA/RAAD.
It includes a film, seen here, that celebrates the Arabic countdown and invites people to share their own #FirstArabicCountdown on social media. The countdown also aired in prime locations and landmarks, on the Burj Khalifa skyscraper, as well as outdoor displays, buildings and cinemas across the UAE.
The campaign also includes a Snapchat Lens that incorporates audio, video and keywords allowing people to give the countdown the go-ahead, as well as PR from celebrities and influencers, encouraging non-Arabic speakers to learn Arabic countdown and inviting people to tune in to the big event.
Credits
- Date
- Jul 20, 2020
- Client :
- Public Diplomacy Office
- Agency :
- TBWA/RAAD - Dubai
- Executive Director Marketing & Communications :
- Khaled AlShehhi
- Social Media Manager :
- Latifa AlMarzooqi
- Social Media Specialist :
- Ghaya AlBannay
- Chief Creative Officer :
- Walid Kanaan
- Executive Creative Director :
- Bruno Bomediano
- Head of Production :
- Rouba Asmar
- Senior Copywriter :
- Maian Alken
- Senior Art Director :
- Sarah Guessoum
- Designer :
- Mohammad Alkawas
- Senior Designer :
- Rijin Kunnath
- Motion Designer :
- Lucas Pimenta
- Motion Designer :
- Camilo Rojas
- Head of Digital :
- Emad Doughan
- Social Media Manager :
- Yousif Noureldine
- Digital Project Manager :
- Abhimanyu Kannan
- Content Creator :
- Omar El Dehneh
- Content Creator :
- Ahmad Aborad
- Content Creator :
- Santiago Ramirez
- Associate Director :
- Jeed Almojalid
- Senior Account Director :
- Konstantin Goczol
- Chief Development Officer :
- Ghassan Kassabji
- Chief Innovation Officer :
- Jennifer Fischer
- Corporate Communications Director :
- Romy Abdelnour
- Influencer marketing & digital talent agency :
- ITP Live
- Media Agency :
- OMD
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