EOS' musical ode to the mundane celebrates the simple things missing during the pandemic
The spot from Mischief @ No Fixed Address continues the partnership with the skin care brand
Apr 22, 2021
The everyday becomes exciting in the latest spot for skin care brand EOS, a musical ode to the mundane activities that have been missing during the pandemic: awkward dates, pap smears or trips to the dentist. The spot from Mischief @ No Fixed Address is directed by Danielle Levitt via M ss ng P eces.
“The smallest and most annoying obligations are cause for celebration,” Bianca Guimaraes, partner and executive creative director at Mischief said in a statement. “All the things we didn't want to do in a pre-pandemic world suddenly feel like the outing of a lifetime. And EOS is making sure we're prepared for all of them. This renewed excitement won't last very long, I'm sure—so let's shave our legs for an outing to the USPS while it still feels exotic.”
The spot follows Mischief’s last campaign for EOS, starring TikTok creator Carly Joy and an expletive filled tutorial for a “smooth-ass hooha.”
“We’re so excited to continue to propel this beloved brand to the forefront of culture with the help of the millions of incredible people we serve. And Mischief is the perfect partner for that,” EOS chief marketing officer Soyoung Kang said in a statement. “They are inspiring and embolden us creatively, and their speed and agility are phenomenal. We can’t wait to see the mischief we cause together.”