Narcissism is a strength in Equinox's first campaign from Droga5

In Equinox’s New Year’s campaign, narcissism becomes a character strength and not a flaw.  The fitness brand has made an annual habit out of running provocative campaigns, and this year is no different. The new push, “Make yourself a gift to the world,” takes self-obsession to a new level with the idea that spending time improving yourself, physically, mentally and spiritually, is in your best interest.