ESPN acknowledges everything fans have ignored to watch college football

McKinney presents an homage to sacrifices made in the lead up to the championship game

Published On
Jan 04, 2019

Editor's Pick

An obsession can be identified not by the repetition of a single activity but by the number of other activities it hedges out. By that metric, there are millions of people obsessed with college football. For them, Monday night’s 2019 National Championship Game is a well-earned showdown between two dominant teams. For their long-suffering companions, it’s the welcome end of the season.

ESPN’s “Everything Matters” campaign culminates with a final spot before the game between the University of Alabama’s Crimson Tide and the Clemson Tigers. The 30-second ad from McKinney features clips of games throughout the season interspersed with the events and people fans missed out on so they wouldn’t miss their favorite teams in action.

Chores, phone calls, dinners, relationships all fell to the wayside. Losses led to anger and frustration, while success followed from fervent prayers and lucky rituals. The spot, directed by The Hudson Dusters via Greenpoint Pictures, is fittingly backed by “I Put a Spell on You.”

Credits

Date
Jan 04, 2019
Client:
ESPN
Agency:
McKinney
Chief Creative Officer:
Jonathan Cude
Group Creative Director:
Owen Tingle
ACD/Art Director:
Ellen Page
ACD/Copywriter:
David Sloan
Copywriter:
Dylan Meagher
VP Director, Content Production:
Regina Brizzolara
Senior Producer:
Nick Brenton
Business Affairs Manager:
Miriam Hughes
Account Director:
Ryan Gardiner
Account Manager:
Maggie O’Donnell
Chief Strategy Officer:
Walt Barron
Strategy Director:
Kevin Murray
Director, Project Management:
Sarah Williams
Production Company:
Greenpoint Pictures
Director:
The Hudson Dusters
Executive Producer:
Tatiana Rudzinski
Executive Producer:
Jordana Freydberg
Director of Photography:
Logan Roos
Camera Operator:
Alex Levin
Producer:
Jon Messner
Editorial:
Whitehouse Post
Editor:
Adam Marshall
Executive Producer:
Caitlin Grady
Producer:
Michael Somerby
Assistant Editor:
Devin Stevens
Audio:
Wave Studios
Executive Producer:
Vicky Ferraro
Sound Designer/Mixer:
Aaron Reynolds
Finishing:
Carbon VFX
Colorist:
Aubrey Woodiwiss
Flame/Online:
Chris Wiseman
Producer:
Paul O’Beirne
Carbon EP:
Frank Devlin

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