Essentia Water got Jimmy Butler to play H.O.R.S.E.—on a horse
‘Hold my Hydroboost’ introduces new enhanced water product
Editor's Pick
“Yellowstone” phase? Tribute to Beyoncé? No, it’s just Jimmy Butler, the colorful Miami Heat star, on his way to play H.O.R.S.E. on a horse.
Known for “side quests” like his emo look and his coffee brand, Big Face Coffee, Butler drew wild speculation as to what was next when he was spotted this spring aboard a horse in the streets of Miami. Turns out it was part of a stunt helping Essentia Water launch its premium sports drink, Essentia Hydroboost.
The digital “Hold My Hydroboost” campaign from Droga5 features a video showing Butler on horseback, taking on an entire playground in a game of H.O.R.S.E. Directed by Zack Muth, the film captures the bombastic “Jimmy Buckets” competing in a cowboy hat, making a shot standing on his horse, and trash talking while his horse is prancing. It climaxes with a hydration-powered leaping Jordanesque dunk.
Credits
- Date
- Apr 16, 2024
- Client :
- Essentia
- Agency :
- Droga5-New York
- Chief Creative Officer :
- Scott Bell
- Executive Creative Director :
- Tom McQueen
- Executive Creative Director :
- George McQueen
- Creative Director :
- Nicholas Bauman
- Creative Director :
- Rob McQueen
- Sr. Art Director :
- Ben Muckensturm
- Sr. Copywriter :
- Sara Muchnick
- Sr. Art Director :
- Gonzalo Navarro
- Sr. Copywriter :
- Sean Buckhorn
- Art Director :
- Cherise Woo
- Copywriter :
- Brendan Dimech
- Design Director :
- Lia Sifilgoji
- Designer :
- Samantha Lee
- Designer :
- Viktoria Burak
- Co-Head of Production :
- Ruben Mercadal
- Co-Head of Production :
- Jenn Mann
- Executive Producer Film :
- Dave Stephenson
- Senior Producer Film :
- Sam Morgan
- Associate Producer Film :
- Alisha Bhowmik
- Senior Music Supervisor :
- Mike Ladman
- Junior Music Supervisor :
- Mara Techam
- Executive Producer Print :
- Alyssa Dolman
- Head of Business Affairs :
- Dan Simonetti
- Business Affairs Manager :
- Megan Dennehy
- Group Strategy Director :
- Andrew Quay
- Senior Strategist :
- Sarah Khan
- Senior Strategist :
- Ashley Celestin
- Communications Strategy Director :
- Julia Agger
- Communications Strategist :
- Vanessa Zielinski
- Data Strategy Director :
- Alexandra Grant
- Group Account Director :
- Aikisha Prince
- Group Account Director :
- Tori Pierce
- Account Supervisor :
- Kyra Bernstein
- Account Manager :
- Leon Brewington
- Sr. Project Manager :
- Julian Velasco
- Sr. Project Manager :
- Amanda Cohen
- Head of PR & Communication :
- Alexandra Velasco
- Head of Marketing :
- Zola Kane
- Head of Digital Marketing :
- Ashley Keller
- Head of Influencer Marketing + Sponsorships :
- Reid Vokey
- Creative Director :
- Olivia Vitou
- Production Company :
- Caviar
- Director :
- Zach Math
- DOP :
- John Matysiak
- Executive Producer :
- Josh Morse
- Producer :
- Brian Etting
- Head of Production :
- Cat Craven-Griffiths
- Production Supervisor :
- Denise Blackard
- Editorial :
- Cut & Run
- Editor :
- Paul Watts
- Assistant Editor :
- Eli Beck-Gifford
- Managing Partner :
- Lauren Hertzberg
- Senior Producer :
- Diana Mendez
- Post Production :
- Parliament
- VFX Supervisor :
- Philip Ineno
- Creative Lead :
- John McIntosh
- Producer :
- Kat Maidment
- Producer :
- Anna Kravtsov
- Producer :
- Kamilla Kulieva
- Creative Team :
- John McIntosh
- Creative Team :
- Adam Deutsch
- Creative Team :
- Siro Valente
- Creative Team :
- Taner Besen
- Creative Team :
- Jade Kim
- Creative Team :
- Edgar De La Torre
- Creative Team :
- Carl Fong
- Creative Team :
- Jay Lee
- Creative Team :
- Cynthia Lee
- Music Artist :
- Yma Sumac
- Sound :
- King Lear
- Sound Designer :
- Ed Downham
- Sound Designer :
- Jack Sedgwick
- Sound Designer :
- Ned Sisson
- Producer :
- Natalie Curran
- Producer :
- Leo Clayton
- Color :
- Trafik
- Colorist :
- Daniel De Vue
- Producer :
- Sasha Pace
- Executive Producer :
- Karena Ajamian
- Photographer :
- Ryan Flemming
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