Dennis Quaid is the new face of your holiday wrapping paper
Esurance also creates humorous cards and gift tags in its 'surpisingly painless' gifting range
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If you're fed up with snowmen and Santa designs, you can always wrap your gifts with Dennis Quaid's face this holiday. That's thanks to insurance firm Esurance, which is promoting its "Surprisingly Painless" tagline with a range of holiday gifting materials including the wrapping paper emblazoned with the mug of the "Big Easy" actor (its current pitchman).
Quaid also stars in a video, seen here, promoting the range. It includes tags, bags, boxes and cards, carrying "simple and honest" statements such as “We’re work friends and I don’t know you that well, so here’s a gift card;” “Pick out something nice and tell everyone it’s from me;” “Before you open this, I’d like to remind you that you’re very hard to buy for" and “I vaguely described you to the guy at the store and he told me to get you this.”
Customers can order the Surprisingly Painless Gifting accessories for free online on Monday, Dec.17, at surprisinglypainlessgifting.com, while supplies last. There will also be pop-up stores in New York and Chicago, where customers can get their gifts wrapped with the Quaid wrap.
The campaign was created by Leo Burnett Chicago.
Credits
- Date
- Dec 14, 2018
- Client :
- Esurance
- Agency :
- Leo Burnett-Chicago
- President :
- Jonathan Adkisson
- Chief Sales & Marketing Officer :
- Mark Pitchford
- VP, Integrated Marketing Communications :
- Nancy Abraham
- Manager, Integrated Marketing Communications :
- Brianne Safir
- Senior Manager Public Relations :
- Michele Jacobs
- Senior Manager Public Relations :
- Mira Dix
- Manager, Integrated Marketing Communications :
- Tammy Nguyen
- Social Media Manager :
- Kelsey O’Brien
- Associate General Counsel :
- Jennifer Kurzman
- Corporate Counsel :
- Sheila Dunning
- Corporate Counsel :
- Nicholas Tompkins
- Senior Editor, Integrated Marketing Communications :
- Kerry Donoghue
- Senior Visual Designer, Integrated Marketing Communications :
- Blair Cerny
- EVP Creative Director :
- Brian Shembeda
- SVP Creative Director :
- Jeff Candido
- SVP Creative Director :
- Brian Siedband
- SVP Creative Director :
- Gordy Sang
- SVP/Design Director :
- Alex Fuller
- SVP/Executive Producer :
- Denis Giroux
- SVP/Executive Producer :
- Juan Woodbury
- VP Celebrity Services Director :
- Peggy Walter
- VP/Director Print Production :
- Donna Varichak
- Associate Producer :
- Chris Totzke
- EVP Business Leadership :
- Debbie Myszynski
- Senior Account Executive :
- Andi Kaufman
- Assistant Account Executive :
- Arushi Kumar
- VP Strategy Director :
- Eric Holubow
- Creative Director :
- Amanda Mearsheimer
- Senior Art Director :
- Kat Hale
- Senior Copywriter :
- Blase Mnich
- Copywriter :
- Emilie Johnson
- Art Director :
- Liz Mamey
- Senior Vice President :
- Lynsey Elve
- Senior Account Supervisor :
- Michael Cowen
- Account Supervisor :
- Lily Merritt
- Senior Account Executive :
- Adam Ouellet
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