Dennis Quaid is the new face of your holiday wrapping paper

Esurance also creates humorous cards and gift tags in its 'surpisingly painless' gifting range

Published On
Dec 14, 2018

Editor's Pick

If you're fed up with snowmen and Santa designs, you can always wrap your gifts with Dennis Quaid's face this holiday. That's thanks to insurance firm Esurance, which is promoting its "Surprisingly Painless" tagline with a range of holiday gifting materials including the wrapping paper emblazoned with the mug of the "Big Easy" actor (its current pitchman).

Quaid also stars in a video, seen here, promoting the range. It includes tags, bags, boxes and cards, carrying "simple and honest" statements such as “We’re work friends and I don’t know you that well, so here’s a gift card;” “Pick out something nice and tell everyone it’s from me;” “Before you open this, I’d like to remind you that you’re very hard to buy for" and “I vaguely described you to the guy at the store and he told me to get you this.”

Customers can order the Surprisingly Painless Gifting accessories for free online on Monday, Dec.17, at surprisinglypainlessgifting.com, while supplies last. There will also be pop-up stores in New York and Chicago, where customers can get their gifts wrapped with the Quaid wrap.

The campaign was created by Leo Burnett Chicago. 

Credits

Date
Dec 14, 2018
Client:
Esurance
Agency:
Leo Burnett-Chicago
President:
Jonathan Adkisson
Chief Sales & Marketing Officer:
Mark Pitchford
VP, Integrated Marketing Communications:
Nancy Abraham
Manager, Integrated Marketing Communications:
Brianne Safir
Senior Manager Public Relations:
Michele Jacobs
Senior Manager Public Relations:
Mira Dix
Manager, Integrated Marketing Communications:
Tammy Nguyen
Social Media Manager:
Kelsey O’Brien
Associate General Counsel:
Jennifer Kurzman
Corporate Counsel:
Sheila Dunning
Corporate Counsel:
Nicholas Tompkins
Senior Editor, Integrated Marketing Communications:
Kerry Donoghue
Senior Visual Designer, Integrated Marketing Communications:
Blair Cerny
EVP Creative Director:
Brian Shembeda
SVP Creative Director:
Jeff Candido
SVP Creative Director:
Brian Siedband
SVP Creative Director:
Gordy Sang
SVP/Design Director:
Alex Fuller
SVP/Executive Producer:
Denis Giroux
SVP/Executive Producer:
Juan Woodbury
VP Celebrity Services Director:
Peggy Walter
VP/Director Print Production:
Donna Varichak
Associate Producer:
Chris Totzke
EVP Business Leadership:
Debbie Myszynski
Senior Account Executive:
Andi Kaufman
Assistant Account Executive:
Arushi Kumar
VP Strategy Director:
Eric Holubow
Creative Director:
Amanda Mearsheimer
Senior Art Director:
Kat Hale
Senior Copywriter:
Blase Mnich
Copywriter:
Emilie Johnson
Art Director:
Liz Mamey
Senior Vice President:
Lynsey Elve
Senior Account Supervisor:
Michael Cowen
Account Supervisor:
Lily Merritt
Senior Account Executive:
Adam Ouellet

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