Eva Longoria talks to her first-grade self in new L’Oréal ad
The beauty brand continues 'lessons of worth' campaign to give its slogan more meaning
Sep 16, 2021
Eva Longoria is the latest celebrity spokesperson to dig a little deeper into L’Oréal's long-running "Because you're worth it" slogan in the beauty brand's latest film by McCann Paris.
Following last year's “Lessons of Worth" spot, in which Viola Davis addressed the camera about standing up to self-doubt, Longoria now appears in a pared-down and minimalist film against a stark black blackground. Like Davis, she touches on race and skin color, with references to her Hispanic heritage. She explains how she would like to say "you're worth it" to her first-grade self as she got on the bus to go to a new school and realized that "nobody else looks like me...I had dark skin, dark hair, dark eyes."
The campaign, which breaks globally on social media beginning today, is the latest in a series of videos using personal anecdotes to give a deeper meaning to self-worth. Jane Fonda and Aja Naomi King have appeared in addition to Viola Davis.
Longoria's recent appearances for L’Oréal have included another campaign in which she took a more authentic and less superficially glamorous approach, filming herself as she colored her gray roots at home during quarantine in 2020. She has been a spokesperson for the company since 2005.