Quit UK: Every 6 Seconds Published On Jun 03, 2014 Description A native Vine campaign for anti-smoking charity QUIT launched on World No Tobacco Day, dramatizing a simple fact: every 6 seconds, a smoker dies. Most Popular KFC'S Colonel goes 'Dirty Dancing' with Mrs. Butterworth to promote chicken and waffles Wait, what happens after Colonel Sanders and Mrs. Butterworth kiss? This short film about a dad doing his daughter's hair is both heartwarming and heartbreaking Credits Date Jun 03, 2014 Agency: M&C Saatchi Brand: Quit UK Client: Quit UK Post and Sound: FSM Executive Creative Director: Ben Welsh Creative Director: Ant Melder Art Director: David Jackson Copywriter: Josh Bryer Producer: Mick Perry Head of Moving Image: Rod James Director, Photography: Simon Hammond Chief Executive Offier: Jaimes Leggett Need a credit fix? Contact the Creativity Editors Industry Charity Social Media Project Type Interactive Related work Quit UK: Quit UK: Get time back. Quit.