Every Man Jack deodorant helps you ‘still smell good’ even on your worst day

Party Land’s slapstick new spot shows a guy getting endlessly roughed up in the great outdoors

Published On
Mar 20, 2024
A beat-up guy sitting at a table with a woman smelling his armpit

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Agency Party Land brings more comedy and original music to its latest work for Every Man Jack, in which the client’s deodorant holds up even on an absurdly painful day for a hiker whose exertions include running from angry hornets.

A pleasant mountain biking outing turns nightmarish for our protagonist in the 30-second spot below, as he suffers bangs, bruises and stings—even, we’re told, temporarily dying before self-reviving and continuing his adventure.

The spot is set to an original song written by Party Land’s creative team.


The campaign, themed “Still Smell Good,” follows another musical effort last fall, “Them Beardles,” which featured a group of dudes who used their own beards as musical instruments.

“In our ‘Still Smell Good’ campaign, it’s not just about having a good time and sharing laughs; we’re also focused on earning consumer trust in our clean deodorants,” said Ellie Off, VP of marketing at Every Man Jack. “In a category where confidence means everything to our consumers, our campaign showcases how Every Man Jack deodorant offers dependable odor control combined with rugged, outdoorsy scents for unbeatable effectiveness. Through a series of hilariously memorable events, we drive this message home, fully embracing the personality and humor that Party Land has helped infuse into our brand to resonate with our core audience.”

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The campaign will air nationwide on broadcast and connected TV, with a focus on live sports. It will also run across social and digital media platforms. 

“The most effective comedy is inspired intrinsically from the product,” said Matt Heath, co-founder and chief creative officer at Party Land. “In this case, Every Man Jack’s deodorant lasts a crazy long time and comes in great smells. Duration: Still. Scent: Smell good. ‘Still Smell Good’ was the simplest way to describe the benefits, so we married it with the brand’s unique sense of humor, and then said it over and over and over—just banking efficacy points.”

Every Man Jack deodorant sales have grown more than 35 percent year-over-year, outpacing category growth of 11 percent, the brand said.


Mar 20, 2024
Client :
Every Man Jack
Agency :
Party Land
Founder/Chief Creative Officer :
Matt Heath
Managing Director :
Andy Silva
Creative Director :
Rob Teague
Art Director :
Eli White
Sr. Producer :
Nick Phillips
Sr. Producer :
Kim Vorse
Brand Supervisor :
Taylor Toomey
VP Marketing :
Ellie Off
VP E-Commerce & Performance Marketing :
Nick Hasselberg
Creative Director :
Jamee Viola
Sr. Brand Manager :
Lindsey Scholtz
Director Performance Marketing :
Brad Larabell
Director Integrated Marketing :
Ashley Hall
Production :
Food Chain
Partner/Executive Producer :
Brad Goldthwaite
Director :
Michael Illick
Director of Photography :
Greg Schmitt
Production Designer :
David Storm
Wardrobe Designer :
Lis Bothwell
Edit :
Whitehouse Post
EP :
Joanna Manning
Editor :
Heidi Black
Assistant Editor :
Joe Carugeti
Assistant Editor :
Nick O'Neil
Color & Finish :
Colorist :
Bree Brackett
Color Assistant :
Zoe Rain Lambert
Color EP :
Natalie Westerfield
CG Supervisor :
Frank Grecco
Flame Lead :
Michael Sarabia
FX :
Gregory Ecker
CG Animation :
Andrew Boccio
CG Lighter/Renderer :
Emily Griswold
Nuke Compositor :
Herculano Fernandes
Senior Producer :
Sue McNamara
Music Sound Design and Mix :
Managing Director :
Sara Matarazzo
Senior Executive Producer :
Stephanie Pigott
Senior Producer :
Danielle Soury
Sound Designer and Mixer :
Meg Ochs
Business Affairs Manager :
Deanna Romine
Business Affairs :
Partner Managing Director :
Christina Rust
Business Affairs Manager :
Emily Dalton

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