Singing Boobs With Mouths Highlight Breast Cancer Awareness
Camapign by Argentina's MACMA and David Aims to Bypass Censors by Replacing Nipples
Editor's Pick
Singing breasts with mouths instead of nipples raise awareness of breast cancer in a bizarre, but definitely memorable, campaign by Argentina's Breast Cancer Help Movement (MACMA).
The film was created by Buenos Aires-based agency, David, which last year developed an ad which used "man boobs" to demonstrate how to do a breast self-exam for MACMA as a way to get round social media censorship of breasts.
The new campaign is also designed to get round censors, as nipples are the no-go area for censors, rather than the breast itself, and to encourage women to be aware of self-examination. Giving the boobs mouths -- and in some cases teeth -- instead is certainly surreal, and you might even find it grotesque, but it certainly makes the point, as do the humorous lyrics of the song, which follows the theme of "Everybody loves boobs." The director is 1985 at Landia.
"Censorship in social media is still an issue. That has led us to look for new ways of by-passing it, this time by showing boobs to raise awareness on the importance of taking care of what we love, and of providing financial support to those who work on early detection,", said Joaquin Cubria and Ignacio Ferioli, executive creative directors at David, in a statement.
Credits
- Date
- Apr 20, 2017
- Brand :
- MACMA
- Client :
- MACMA
- Agency :
- David-Buenos Aires
- Product :
- Breast Cancer Awareness and Fundraising
- TItle Design :
- Everybody loves Boobs
- Agency :
- David
- Executive Creative Director :
- Joaquin Cubria
- Executive Creative Director :
- Ignacio Ferioli
- Copywriter :
- Tomás O´Gorman
- Art Director :
- Guillermo Aliaga Pueyrredon
- General Account Director :
- Emanuel Abeijon
- Account Director :
- Lucila Castellani
- Account Executive :
- Florencia Scrimaglia
- Head of Production :
- Brenda Morrison Fell
- Agency Producer :
- Florencia Albizzati
- Agency Post Production Producer :
- Ana Svarz
- Production Company :
- LANDIA
- Executive Producer :
- Adrian D'Amario
- Producer :
- Diego Dutil
- Director, Photography :
- Juan Magliore
- Composed Music and English version :
- Massive Music
- Spanish Version and Mix :
- Swing Msica & Audio Post
- Editor :
- Tomás Basile
- Color :
- Jorge Russo
- Color :
- Alejandro Armaleo
- Post Production :
- Julian Lopez Coppola
- Post House :
- DA8
- Post House :
- Juan Solo
- E-commerce Developer :
- Movile
- PR Agency :
- URBAN Grupo de Comunicacin
- Advertiser Supervisor :
- Irene Marcet
- Advertiser Supervisor :
- Marta Mattiussi
- Advertiser Supervisor :
- Isabel Geraige
- Advertiser Supervisor :
- Julieta Gomez
- Director :
- 1985
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