A Very Sad Lego Story, Courtesy of Greenpeace

Environmental Organization Urges Toymaker to Sever Ties with Shell in Depressing New Film

Published On
Jul 08, 2014

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We're used to being delighted by the various things creators are doing with Legos, like this fun bus stop, for example. But environmental organization Greenpeace, along with agency Don't Panic, have used the popular bricks to encourage the toymaker to sever its partnership with Shell Oil. The beautiful film depicts a whimsical arctic landscape, populated by polar bears, winter birds and including cameos from Game of Thrones characters and Santa Claus himself. But they're also joined by staffers from Shell, whose intrusion leads to a catastrophic oil spill across the terrain. The somber scenario is made even more depressing backed by a morose cover of the Lego Movie song "Everything is Awesome."

On the Greenpeace blog, Sara Ayech, Arctic campaigner at Greenpeace U.K., writes, "Every company has a responsibility to choose its partners and suppliers ethically. Lego says it wants to leave a better world for children and has a progressive environmental policy. But it's partnered with Shell, one of the biggest polluters on the planet, now threatening the Arctic. That's a terrible decision and its bad news for kids. We're calling on Lego to stand up for the Arctic -- and for children -- by ditching Shell for good."