Emma Raducanu gives Dua Lipa a tennis lesson for Evian

The British tennis star is featuring in multiple campaigns this summer

Published On
Jun 07, 2022

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Two superstars from the entertainment and sports world, Dua Lipa and Emma Raducanu, feature in a new campaign from Evian as it gears up for Wimbledon and the grass court tennis season.

Raducanu, winner of last year's U.S. Open, gives Dua Lipa a tennis lesson in the spot, while in return Lipa teaches Raducanu a few dance moves.

The spot, by Wieden+Kennedy Amsterdam, takes place on a vibrant pink Evian-themed tennis court, and the two banter and move about to Dua Lipa's track "Physical" while hydrating with bottles of the water brand. It was directed by Isaac Lock at Somesuch, who successfully achieves some natural and relaxed performances from the pair. 

The campaign is running in markets including the U.K., U.S. and France, to coincide with the tennis season as well as Lipa's "Future Nostalgia" tour. It includes digital, out-of-home, PR and social as well as the film.

Evian OOH Dua Lipa

“Bringing these two icons together for the first time ever has been a true highlight for the brand; both Dua and Emma perfectly represent Evian’s values, as both stars have such a passion for being audacious and authentic to themselves," said Dawid Borowiec, Evian's global brand director, in a statement.

While Dua Lipa is an Evian brand ambassador who has appeared in previous spots, this is Raducanu's debut for the company. The U.K.-based player, who is of Chinese and Romanian heritage, has signed multiple marketing deals since her U.S. Open Victory, including with the likes of Tiffany and Dior. In the last few weeks alone she has appeared in commercials for Vodafone and the All England Tennis Club in the run-up to Wimbledon. 

In a statement, Raducanu said, “Dua is one of the absolute top people I would have wanted to be in a campaign with and I just feel so lucky that Evian made that dream come true. This was my first big campaign and we all had so much fun on set. Dua was a brilliant coach being patient with me as I tried her dancing—I think I’ll stick to the court though! It felt so good to be able to be true to myself, be audacious and hear about how Dua manages all of that in her world as well.”

“I’m so happy to be partnering again with Evian this year on its next campaign—and what a bonus to be teamed up with the incredible Emma too." added Lipa. "It was a one-of-a-kind experience to get coaching from a worldwide pro as she gears up for the summer tennis season and I have so much respect for her. I loved how she pushed me to try out a bit of tennis with all of Evian’s cool gear and I think we found common ground in understanding the importance of always being true to ourselves, while not taking ourselves too seriously. We both know what it’s like to be in the spotlight, so finding a moment to connect, have fun and challenge ourselves out of our comfort zone was really an amazing experience.”