Bonobos expands the meaning of 'masculine' in first national TV spot
The Observatory continues a campaign showcasing the diversity of men's looks and experiences
By
Adrianne Pasquarelli
Published On
Jul 18, 2018
Editor's Pick
Bonobos is back with another marketing push following its Project 172 campaign focused on male diversity earlier this year. The Walmart-owned menswear brand will air a 90-second commercial, its first national TV ad, during the ESPY awards Wednesday evening. In the spot, a diverse cast of men question traditional definitions of the word "masculine." The "Evolve the Definition" campaign will also include a digital and social media push. Bonobos worked with Observatory on the push.
Credits
- Date
- Jul 18, 2018
- Brand :
- Bonobos
- Agency :
- Observatory
- Production Company :
- Observatory
- Media Agency :
- Exverus
- Digital Production :
- Use All Five
- Co-Director and Editor :
- Michael Rohrbaugh
- Social Content Assistant Editor :
- Imran Virani
- Social Content Assistant Editor :
- Brendan Merrill
- DP / Audio :
- Thabo Wolfaardt
- 2ND unit DP / Still photographer :
- Herman Asph
- Music :
- Evan Goldman
- Website :
- Use All Five
- Final Mix :
- Barking Owl
- Mix :
- Mike Franklin
- Titles :
- Francesco Brunotti
- CEO :
- Jae Goodman
- Co-Chief Creative Officer :
- Todd Hunter
- Creative Director :
- Joseph Saroufim
- Senior Art Director :
- Bianca Pettinicchi
- Head of Production :
- Chris Totushek
- Senior Producer :
- Carly Allen
- Associate Producer :
- Chloe McHugh
- Production Coordinator :
- Kate Oh
- Head of Strategy and Entertainment Consulting :
- Amia Lazarus
- Brand Executive :
- Samantha Oto
- Junior Brand Executive :
- Brooks Varni
- Creative Services Manager :
- Julie Reizes
- Media Agency :
- Exverus
- President :
- William Durrant
- Head of Media and Strategy :
- Talia Arnold
- Group Media Director :
- Adrienne Holthaus
- Head of Operations :
- Jack Win
- Video Buyer :
- Caroline Palacios
- Integrated Media Planner :
- Denise Renesto
- Social and Performance Manager :
- Esi Mensah
- Digital Production / Microsite :
- Use All Five
- Co-founder and Project Lead :
- Levi Brooks
- Co-founder / CTO :
- Jason Farrell
- Creative Director :
- Yuji Sakuma
- Director of Technology :
- Bret Morris
- Senior Developer :
- Jenni Cheung
- Senior Developer :
- Kei Yasui
- Sr. Designer :
- Mindy Nguyen
- CEO :
- Micky Onvural
- Senior Brand Marketing Associate :
- Colin Canny
- Brand Marketing Manager :
- Rachel Kwon
- Editorial Director :
- John Jannuzzi
- Senior Director Brand Marketing & PR :
- Colleen Conkling
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