Expensify's Super Bowl push lets you 'expense' this music video starring 2 Chainz and Adam Scott

Music video contains receipts viewers can upload to app to win prizes

Published On
Jan 24, 2019

Editor's Pick

Expensify it looking to build excitement for its first Super Bowl ad with a music video starring rapper 2 Chainz and actor Adam Scott.

In the music video, released on Thursday, viewers will be able to interact with the content by "expensing" items. Throughout the video there are "receipts" for various items that appear on screen that viewers can take a picture of and then upload into the Expensify app for a chance to win cash or the items themselves. Prizes range from an ice-sculptured sports car, an Audi R8 and a diamond-encrusted football.

The goal of the "receipts" concept is to have people test out the Expensify app.

Expensify's Super Bowl ad, the first for the company, will also be "expensible." In this case there will be one receipt in the video that viewers can upload into the app to win a prize.

The campaign was developed with JohnXHannes New York.

Credits

Date
Jan 24, 2019
Client:
Expensify
Agency:
JohnXHannes-New York
Visual Effects:
Kevin
Senior Executive Producer/Partner:
Sue Troyan
ECD/Partner:
Tim Davies
Head of CG:
Mike Dalzell
VFX Producer:
Jami Schakel
VFX Coordinator:
Andrew Cowderoy
2D:
Steve Gibbons
2D:
Tony Petitti
2D:
Robert Murdock
2D:
Chris Sonia
2D:
David Jahns
2D:
Susanne Sharping
2D:
Ed Black
3D:
Carl Harders
3D:
Greg Mawicke
3D:
Matt Longwell
3D:
Darren Kiner
3D:
Johnny Diaz
3D:
Jarrod Avalos

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