Barnardo's : Exploded

Your home, deconstructed.

Published On
Oct 25, 2011

Editor's Pick

Everything that makes up your home, from the nuts and bolts to the tiny screws inside a lightswitch, is taken apart then put back together in this intricately crafted spot for Lowe's, directed by Dave Meyers of @radical.media for BBDO New York.

Visual effects, by Mass Market, reveal the inner components of the house's construction; the wide view of the house in pieces has over 8000 parts in it, all accurately placed, layered, textured, animated and lit.

Credits

Date
Oct 26, 2011
Brand :
Barnardo's
Client :
Barnardo's
Agency :
BBDO-New York
Chief Creative Officer :
David Lubars
Executive Creative Director :
Wil Boudreau
Creative Director :
Joe Volpicelli
Copywriter :
Colin Ilsley
Art Director :
Jake Blumenau
Executive Agency Producer :
Kevin Wilson
Producer Assistant :
Zubin Simpson
Music Executive Producer :
Loren Parkins
Radio Producer :
Loren Parkins
Production Company :
@radical.media
Executive Producer :
Jim Bouvet
Producer :
Steve Fredriksz
Director :
Dave Meyers
Director, Photography :
Marcelo Durst
Production Designer :
Deborah Evans
Editorial Company :
Cutting Room
Assistant Editor :
Sebastian Fidler
Producer :
Eytan Guttman
Executive Producer :
Melissa Lubin
Post Production Company :
MassMarket
Executive Producer :
Nancy Nina Hwang
Visual Effects Producer :
Mitch Stockwell
Visual Effects Supervisor :
Todd Sarsfield
Lead Compositor :
Todd Sarsfield
3D Lead Artist :
Christopher Bonnstetter
3D Artist :
Russ Wootton
3D Artist :
Andy Gilbert
3D Artist :
Todd Daniele
3D Artist :
Yuichiro Yamashita
3D Artist :
Eric Chou
3D Artist :
Stephanie Russell
3D Artist :
Jordan Harvey
Compositor :
John Gray
Flame Artist :
Jaime Scott
Flame Artist :
Jeen Lee
Sound Design :
Stimmung
Audio Production Company :
Soundlounge
Mixer :
Tom Jocarone
Editor :
JP

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