Everything that makes up your home, from the nuts and bolts to the tiny screws inside a lightswitch, is taken apart then put back together in this intricately crafted spot for Lowe's, directed by Dave Meyers of @radical.media for BBDO New York.

Visual effects, by Mass Market, reveal the inner components of the house's construction; the wide view of the house in pieces has over 8000 parts in it, all accurately placed, layered, textured, animated and lit.