Old Spice : Fabio Matterhorn
Old Spice hires a new (old) stud.
Published On
Jul 19, 2011
Editor's Pick
It looks like TMYMCSL, aka Isaiah Mustafa,might be moving on to his next gig now that a new (old) spokestud has stepped up to pimp Old Spice. Golden maned B-Lister and bodice ripper icon Fabio has emerged as the new man behind the deodorant in a series of new spots and print ads out of Wieden + Kennedy Portland. The spots appear on a new Old Spice Youtube Channel NewOldSpiceGuyFabio.com, and also arrived via a spectacular press kit that included, among other things, a big sausage, candles and a "tailor-made" video dedicated to yours truly.
Credits
- Date
- Jul 20, 2011
- Brand:
- Old Spice
- Client:
- Old Spice
- Agency:
- Wieden & Kennedy-Portland
- Creative Director:
- Eric Baldwin
- Creative Director:
- Jason Bagley
- Copywriter/Art Director:
- Craig Allen
- Copywriter/Art Director:
- Eric Kallman
- Senior Producer:
- Lindsay Reed
- Executive Creative Director:
- Mark Fitzloff
- Executive Creative Director:
- Susan Hoffman
- Executive Agency Producer:
- Ben Grylewicz
- Production Company:
- @radical.media
- Director:
- Craig Allen
- Executive Producer:
- Donna Portaro
- Line Producer:
- Kelli Abraham
- Director, Photography:
- Bryan Newman
- Editorial Company:
- Arcade Edit
- Editor:
- Paul Martinez
- Assistant Editor:
- Pete D'Andrea
- Post Producer:
- Amburr Farls
- Post Executive Producer:
- Deanne Mehling
- Visual Effects Company:
- The Mill
- Creative Director:
- Phil Crowe
- Visual Effects Supervisor/CGI Lead:
- Robert Sethi
- Lead Flame Artist:
- Andy Bate
- Lead Flame Artist:
- Paul O'Shea
- Visual Effects Producer:
- Arielle Davis
- Visual Effects Producer:
- Adam Reeb
- Executive Producer:
- Sue Troyan
- Music Company:
- Beacon Street Studios
- Producer:
- Caitlin Rocklen
- Film Transfer Company:
- CO3
- Colorist:
- Stefan Sonnenfeld
- Mix Company:
- Pop Sound/Digital One
- Engineer:
- Mitch Dorf
- Engineer:
- Eric Stolberg
- Assistant Engineer:
- Robert Weiss
- Producer:
- Erin Reilly
- Producer:
- Cameron Shaw
- Executive Producer:
- Susie Boyajan
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Project Type
