Music 'Faces Off' in Gorgeous Super Bowl Spot from Sonos
Rick Rubin's Awesome Mashup Provides Soundtrack
Feb 02, 2014
Three types of music -- represented by gorgeous, flowing color that pulses from room to room of a modern abode -- come together in this Sonos spot advertising its wireless HiFi system. Created out of 72andSunny and directed by Mark Romanek via Anonymous Content, the spot shows you how music can easily fill your home with the system. Rick Rubin produced the music on the campaign, which includes a classical and a guitar instrumental track. The hip-hop song in the middle is "Hide," by NASA feat. Aynzli Jones. This spot appeared in FOX's broadcast of Super Bowl XLVIII.
Sonos' appearance on the big game was a last-minute decision, according to the marketer. The "Face Off" ad had previously been released, but the marketer jumped to advertise during the game based on previous success it had airing a different ad, featuring a NASA and Karen O track, during the Grammys.