You Play the Killer in Tomcat's Halloween Facebook (Not) Live Experience

The Taxidermied Mice Are Back -- and They're Real Goners.

Published On
Oct 27, 2016

Editor's Pick

Rodent control brand Tomcat and agency Barton F. Graf have given you the starring role in their new Halloween horror experience -- as the killer.

The new effort sees the return of the stars of the brand's "Dead Mouse Theater" campaign, which showed consumers how much fun they could have with all the deceased rodents they find in their homes, thanks to Tomcat.

Call it overkill, but the mice are now set to appear as the goners in an interactive teen slashfest-style film set in a creepy cabin and unfolding on Facebook Live. We won't know until Monday how they ultimately check out, as Facebook Live viewers will be the Jason of this tale, and their weaponry, we hear, may, or may not, include Disco Bears.

The experience will debut at 2 PM EST on Monday. It's also being promoted through movie posters and a trailer (seen here), to appear on Tomcat's Facebook page between now and Halloween.


Oct 27, 2016
Brand :
Client :
Agency :
Barton F. Graf-New York
Chief Creative Officer/Founder :
Gerry Graf
Creative Director/Partner :
Ian Reichenthal
Creative Director :
Nick Kaplan
Copywriter :
Nicolas Labbe
Copywriter :
Mark Bielik
Copywriter :
Ross Fletcher
Copywriter :
Joey Ianno
Art Director :
Jesse Brown
Producer :
Zack Grant
Head of Integrated Production :
Josh Morse
Designer/Art Director :
Christine Allen
Account Director :
Yvette Ames
Account Manager :
Kirsten Quinn
Director, Strategy :
Deepa Sen
Social Strategist :
Lynn Chu
Vice President, General Manager :
Tim Martin
Director, Marketing :
Katherine Schoessel
Digital Marketing Director :
Patricia Ziegler
Content Director :
Bill Litfin
Integrated Marketing Manager :
Christopher Aaron
Production Company :
Barton F. Graf Productions
Line Producer/Assistant Director :
Zack Grant
Head of Production :
Josh Morse
Director, Photography :
Nathan Podshadley
Set Design :
Nix & Gerber Studio
Editor :
Matt Slamowitz
Visual Effects :
My Active Driveway
Mix :
Heard City
Engineer :
Evan Mangiamele
Engineer :
Eric Warzecha

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