FedEx highlights how it can help small businesses grow in a series of humorous scenarios, in the delivery firm's latest campaign from BBDO New York. Four new spots have fun with the the unexpected consequences of the growth and savings businesses can achieve, thanks to Fedex services and tools. Here, a son outlines to his parents that now FedEx has helped them grow their family jam-making business, "it's time we started acting like a business." But that means, among other new rules, that Mom and Dad's inter-company dating could be a problem.
Other spots feature a small business whose boss has a sideline in offering bed and breakfast, a firm of "hotshot" kids running a business out of a garage, and a boss who's saving money with FedEx but having issues with a (hilarious) open-plan office. All were directed by Tom Kuntz via MJZ.