People win in unexpected ways in ads from FanDuel Casino

Debut campaign by Mischief takes a comedic tone

Published On
Dec 06, 2022

Editor's Pick

FanDuel Casino, the casino arm of the gaming app, takes a comedic approach towards the idea of "winning" in its first campaign from Mischief.

The creative taps into the insight that a win—no matter how big or small—feels phenomenal. In one spot we see a woman getting dumped by a guy she was already planning to break up with. And in another, a woman celebrates not having to pay for parking because the meter’s broken. The spots were directed with a deft comedic touch by Matt Aselton at Arts & Sciences.


The campaign is designed to boost FanDuel Casino’s brand awareness, as the company continues to work with states on legalized, regulated and taxed i-gaming expansion. As well as the two hero spots, there is social content, radio and out-of-home advertising across New Jersey, Pennsylvania, Michigan and West Virginia, states where the feature is available.

“We have big ambitions for FanDuel Casino and this is a huge step forward for our business," said Daniele Phillips, VP of brand strategy at FanDuel Casino, in a statement. "FanDuel has connected with sports fans and in doing so, has earned the position as America’s #1 Sportsbook. We have an incredible opportunity to build on that success with FanDuel Casino. This is our first big, 360 brand platform work designed for longevity.”


Dec 06, 2022
Client :
Agency :
Chief Commercial Officer :
Mike Raffensperger
EVP Marketing :
Andrew Sneyd
VP Brand Strategy :
Daniele Phillips
VP Executive Creative Director :
Steve Giraldi
Creative Director :
Mike Sweeney
Creative Director :
Edgar Gallardo
Co-Founder & CCO :
Greg Hahn
Partner & President :
Kerry McKibbin
Partner and Executive Creative Director :
Bianca Guimaraes
Partner and Executive Creative Director :
Kevin Mulroy
Partner & Head of Strategy :
Jeff McCrory
Creative Director :
Pete Lefebvre
Creative Director :
Ryan Stotts
EVP Production :
Will Dempster
Senior Producer :
Hannah Kessler
Group Account Director :
Tyler Harris
Account Director :
Sam Crawford
Account Executive :
Deven Sportelli
Strategy Director :
Jimmy George
Partner & Head of Development :
Oliver McAteer
Production Company :
Arts & Sciences
Director :
Matt Aselton
Executive Producer :
Zoe Odlum
Director of Photography :
Alwin Küchler
CDMX Production :
The Lift
EP :
Fuad Abed
Line Producer :
Jose Aguirre
Post Production :
The Mill - New York
VFX Supervisor :
Matt Pascuzzi
Chris Connolly
Luis Martin
VFX Producer :
Kyra Hendricks
Color :
Paul Yacono
Edit :
Ian Mackenzie
EP :
Gina Pagano
Audio :
Aaron Reynolds
EP :
Vicky Ferraro
Music :
Human Music
EP :
James Wells

Need a credit fix? Contact the Creativity Editors