People win in unexpected ways in ads from FanDuel Casino
Debut campaign by Mischief takes a comedic tone
Editor's Pick
FanDuel Casino, the casino arm of the gaming app, takes a comedic approach towards the idea of "winning" in its first campaign from Mischief.
The creative taps into the insight that a win—no matter how big or small—feels phenomenal. In one spot we see a woman getting dumped by a guy she was already planning to break up with. And in another, a woman celebrates not having to pay for parking because the meter’s broken. The spots were directed with a deft comedic touch by Matt Aselton at Arts & Sciences.
The campaign is designed to boost FanDuel Casino’s brand awareness, as the company continues to work with states on legalized, regulated and taxed i-gaming expansion. As well as the two hero spots, there is social content, radio and out-of-home advertising across New Jersey, Pennsylvania, Michigan and West Virginia, states where the feature is available.
“We have big ambitions for FanDuel Casino and this is a huge step forward for our business," said Daniele Phillips, VP of brand strategy at FanDuel Casino, in a statement. "FanDuel has connected with sports fans and in doing so, has earned the position as America’s #1 Sportsbook. We have an incredible opportunity to build on that success with FanDuel Casino. This is our first big, 360 brand platform work designed for longevity.”
Credits
- Date
- Dec 06, 2022
- Client :
- FanDuel
- Agency :
- Mischief
- Chief Commercial Officer :
- Mike Raffensperger
- EVP Marketing :
- Andrew Sneyd
- VP Brand Strategy :
- Daniele Phillips
- VP Executive Creative Director :
- Steve Giraldi
- Creative Director :
- Mike Sweeney
- Creative Director :
- Edgar Gallardo
- Co-Founder & CCO :
- Greg Hahn
- Partner & President :
- Kerry McKibbin
- Partner and Executive Creative Director :
- Bianca Guimaraes
- Partner and Executive Creative Director :
- Kevin Mulroy
- Partner & Head of Strategy :
- Jeff McCrory
- Creative Director :
- Pete Lefebvre
- Creative Director :
- Ryan Stotts
- EVP Production :
- Will Dempster
- Senior Producer :
- Hannah Kessler
- Group Account Director :
- Tyler Harris
- Account Director :
- Sam Crawford
- Account Executive :
- Deven Sportelli
- Strategy Director :
- Jimmy George
- Partner & Head of Development :
- Oliver McAteer
- Production Company :
- Arts & Sciences
- Director :
- Matt Aselton
- Executive Producer :
- Zoe Odlum
- Director of Photography :
- Alwin Küchler
- CDMX Production :
- The Lift
- EP :
- Fuad Abed
- Line Producer :
- Jose Aguirre
- Post Production :
- The Mill - New York
- VFX Supervisor :
- Matt Pascuzzi
- VFX EP :
- Chris Connolly
- VFX EP :
- Luis Martin
- VFX Producer :
- Kyra Hendricks
- Color :
- Paul Yacono
- Edit :
- Ian Mackenzie
- EP :
- Gina Pagano
- Audio :
- Aaron Reynolds
- EP :
- Vicky Ferraro
- Music :
- Human Music
- EP :
- James Wells
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