'Farmer Christmas' drives a festive tractor in Morrisons' holiday ad

Spot from Publicis Poke highlights the supermarket's festive food offerings

Published On
Nov 07, 2022

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UK supermarket Morrisons features a character called "Farmer Christmas" in its Christmas ad, which focuses heavily on showcasing its range of festive food.

This year's effort from Publicis Poke sees the character, who first appeared last year, driving a tractor through a store and speaking in a rich Welsh brogue as he passes store employees preparing various festive foods. The cheery ad was directed by Frank Todaro of Moxie Pictures.

"We know that customers are having to manage their budgets closely at the moment but they have told us they don’t want to compromise on the Christmas meal," said Rachel Eyre, Morrisons Chief Customer and Marketing Officer, in a statement.

Dave Monk, Publicis Poke executive creative director, added: "As the authority on Christmas food, with a mouth full of his own wisdom and a sack full of Morrisons mince pies, he’s here to remind us all that the most precious moments at Christmas are the ones we spend around the table with our family, and that the presents on our tables make Christmas just as special as the presents under the tree.”


Nov 07, 2022
Client :
Agency :
Publicis Poke
Executive Creative Director :
Dave Monk
Creative Director :
Nick Allsop
Designer :
Rox Iriciuc
Alison Hoad
Group Business Director :
Jamie Longstreet
Senior Account Director :
Luke Cambridge
Account Director :
James McGrath
Account Manager :
Ali Smith
Account Executive :
Prianka Ramlugun
Chief Production Officer :
Colin Hickson
Agency Producer :
Jane Rattle
Production Assistant :
Khalil Orrett
Agency :
Production Company :
Moxie Pictures
Director :
Frank Todaro
Editor :
Bill Smedley
Executive Producer :
Dawn Laren
Producer :
Sue Caldwell
Post-Production Company :
The Mill
Audio Post-Production Company :
Music :
Photographer :
Mark Wesley

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