C&A Brazil : Fashion Like
Fashion that Facebook likes
Published On
May 02, 2012

Editor's Pick
DDB Brasil is introducing a social media element to C&A's Mother's Day collection in-store, by displaying items of clothing alongside how many Facebook 'likes' they got. Visitors to C&A's Facebook page click on the virtual hanger to 'like' the item and the 'likes' are added in real time on the hangers of the actual piece of clothing in the store, helping shoppers with their selections.
Credits
- Date
- May 03, 2012
- Brand :
- C&A Brazil
- Client :
- C&A Brazil
- Agency :
- DDB-Brazil
- Creative Director :
- Sergio Valente
- Creative Director :
- Marco Versolato
- Creative Director :
- Ricardo Tronquini
- Creative Director :
- Cristian Mazzeo
- Art Director :
- Caio Cardoso
- Art Director :
- Marcelo Bruzzesi
- Art Director :
- Rodrigo Ghiorzi
- Copywriter :
- Helio Marques
- Copywriter :
- Flavio Reghini
- Digital Project :
- Christiane Rojas
- Digital Project :
- Denis Gustavo Alves
- Digital Project :
- Pedro Rais
- Digital Project :
- Joao Lopes
- Planning :
- Cynthia Horowicz
- Planning :
- Katia Fontana
- Planning :
- Silvia Paes
- Media :
- Monica de Carvalho
- Media :
- Alessandra Gambuzzi
- Media :
- Fabio Saad
- Media :
- Soraya Sobral
- Production :
- Cricket Design
- Film Producer :
- Liberta Filme
- Director :
- Leonardo Liberti
- Photography Director :
- Eduardo Galeno
- Executive Production/Supervision :
- Erica Liberti
- Sound Producer :
- LOUD
- Loc-Off :
- Nathaly Pavone
- Loc-Off :
- Jason Bermingham
- Photographer :
- Sergio Prado
- Animation :
- Cricket Design
- Animation :
- Marco Loschiavo
- RTVC :
- Gilberto Pires
- RTVC :
- Fabiano Beraldo
- RTVC :
- Rita Costa
- Art Buyer :
- Clariana Costa
- Art Buyer :
- Fabiana Beraldo
- Art Buyer :
- Rita Costa
- Graphics Producer :
- Nereu Marinho
- Image Treatment :
- 24/7
- Printer :
- Fusao
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Project Type