A fast-talking cowgirl pitches Texans on grocery delivery in Favor’s comic ads

A loquacious Lone Star Stater pops up in Preacher’s latest work for Favor, garrulously gabbing about all the groceries you can get through the Texas-only delivery app, now that it’s linked up with grocery retailer H-E-B (which happens to be Favor’s parent company). Favor customers can get up to 15 items delivered in 45 minutes or less through H-E-B Now, newly part of Favor’s offering. But the cowgirl in three new spots rattles off way more than that, as she friendlily accosts people in everyday settings—delivering the message even as our baffled everypeople struggle to take it all in. Favor launched the “How Texas Orders In” campaign a year ago. The new spots will run throughout Texas on CTV and linear broadcast, as well as digital and social. Also read: Favor, the Texas food-delivery app, teaches new arrivals the ways of the Lone Star State “We needed to create a character who could properly convey such an uptick in inventory—and do so with true Texas flair—while making the list of items compelling,” said Jacob Neuenswander, senior copywriter at Preacher. “Enter our fast-talking Texan, inspired by modern-day auctioneers, who loves nothing more than to surprise hungry folks in everyday situations, like a game day watch-party and a pickleball match. Now, you have this memorable character rattling on about avocado toast while zipping no-look winners over the net, and that’s just a ton of fun to watch.” More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

A fast-talking cowgirl pitches Texans on grocery delivery in Favor’s comic ads

Featured Stories