Toyota Reunites Son With His 'Cowboy' Dad in This Father's Day Ad

Spot for Camry Points Out Americans Spend $7bn Less Than on Mother's Day

Published On
Jun 12, 2015

Editor's Pick

Mother's Day ads this year were all about interviews in which people sang the praises of their Moms. Now, it's Dad's turn as Toyota asks various people to think about their dads, call them and even say what they last gave them on Father's Day (which either seems to be nothing or socks). It points out that Americans spend seven billion dollars less on Father's Day than on Mother's Day.

To make Father's Day special, the brand also took one son living in California back to see his Dad in Wyoming -- delivering him there in a Toyota Camry.

Credits

Date
Jun 12, 2015
Brand:
Toyota
Client:
Toyota
Chief Creative Officer:
Jason Schragger
Creative Director:
Erich Funke
Copywriter:
Nick Cade
Associate Creative Director, Art Director:
John Kritch
Executive Director, Integrated Production:
Lalita Koehler
Director, Content Production:
Sara Seibert
Senior Content Producer:
Pamela Parsons
Production Coordinator:
Anthony Circo
Group Account Director:
Carla Tanchum
Management Supervisor:
Chris Crockett
Account Executive:
Tracey Horwitz
Director, Public Relations:
Nick Ammazzalorso
Product Information Specialist:
Paul Watson
Strategic Planning Director:
Evan Ferrari
Management Supervisor of Social Media:
Hansoul Kim
Social Media Engagement Manager:
Allie Burrow
Executive Communications Director:
Gwen Conley
Media Director:
Janet Waters
Associate Communications Director:
Breanne Carpenter
Senior Project Manager:
Jill Savage
Social Media Account Director:
Bryan DeSena
Business Affairs Director:
Keli Christy
Senior Business Affairs Manager:
Kate Bestic
Group Vice President, Marketing:
Jack Hollis
Vehicle Marketing and Communications National Manager, Sedan:
Ann Masse
Vehicle Marketing and Communications National Manager:
Angie White
Vehicle Marketing and Communications National Planner, Camry:
Jessica Geremia
Social Media Strategy and Opperations Director:
Monica Peterson
Social Media Strategy and Opperations Manager:
Florence Drakton
Social Media Marketing Planner:
Brian Carroll
Production Company:
Cash Studios
Executive Producer:
Melissa Abe
President of Production Company:
Ivan Cash
Line Producer:
Assori Sorto
Director:
Ivan Cash
Director, Photography:
Daniel Addelson
Editing Company:
Cosmo Street
Executive Producer:
Yvette Sears
Producer:
Marie Mangahas
Editor:
Bill Chessman
Assistant Editor:
Zoe Mougin
Telecine:
Stefan Sonnenfeld
Finishing:
Brickyard
Finishing Artist:
Patrick Poulatain
Finishing Producer:
Diana Young
Music:
Asche & Specner
Mix:
Lime Studios
Mixer:
Loren Silber
2nd Camera:
Brian Frank

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Project Type