Toyota Reunites Son With His 'Cowboy' Dad in This Father's Day Ad
Spot for Camry Points Out Americans Spend $7bn Less Than on Mother's Day
Published On
Jun 12, 2015
Editor's Pick
Mother's Day ads this year were all about interviews in which people sang the praises of their Moms. Now, it's Dad's turn as Toyota asks various people to think about their dads, call them and even say what they last gave them on Father's Day (which either seems to be nothing or socks). It points out that Americans spend seven billion dollars less on Father's Day than on Mother's Day.
To make Father's Day special, the brand also took one son living in California back to see his Dad in Wyoming -- delivering him there in a Toyota Camry.
Credits
- Date
- Jun 12, 2015
- Brand:
- Toyota
- Client:
- Toyota
- Chief Creative Officer:
- Jason Schragger
- Creative Director:
- Erich Funke
- Copywriter:
- Nick Cade
- Associate Creative Director, Art Director:
- John Kritch
- Executive Director, Integrated Production:
- Lalita Koehler
- Director, Content Production:
- Sara Seibert
- Senior Content Producer:
- Pamela Parsons
- Production Coordinator:
- Anthony Circo
- Group Account Director:
- Carla Tanchum
- Management Supervisor:
- Chris Crockett
- Account Executive:
- Tracey Horwitz
- Director, Public Relations:
- Nick Ammazzalorso
- Product Information Specialist:
- Paul Watson
- Strategic Planning Director:
- Evan Ferrari
- Management Supervisor of Social Media:
- Hansoul Kim
- Social Media Engagement Manager:
- Allie Burrow
- Executive Communications Director:
- Gwen Conley
- Media Director:
- Janet Waters
- Associate Communications Director:
- Breanne Carpenter
- Senior Project Manager:
- Jill Savage
- Social Media Account Director:
- Bryan DeSena
- Business Affairs Director:
- Keli Christy
- Senior Business Affairs Manager:
- Kate Bestic
- Group Vice President, Marketing:
- Jack Hollis
- Vehicle Marketing and Communications National Manager, Sedan:
- Ann Masse
- Vehicle Marketing and Communications National Manager:
- Angie White
- Vehicle Marketing and Communications National Planner, Camry:
- Jessica Geremia
- Social Media Strategy and Opperations Director:
- Monica Peterson
- Social Media Strategy and Opperations Manager:
- Florence Drakton
- Social Media Marketing Planner:
- Brian Carroll
- Production Company:
- Cash Studios
- Executive Producer:
- Melissa Abe
- President of Production Company:
- Ivan Cash
- Line Producer:
- Assori Sorto
- Director:
- Ivan Cash
- Director, Photography:
- Daniel Addelson
- Editing Company:
- Cosmo Street
- Executive Producer:
- Yvette Sears
- Producer:
- Marie Mangahas
- Editor:
- Bill Chessman
- Assistant Editor:
- Zoe Mougin
- Telecine:
- Stefan Sonnenfeld
- Finishing:
- Brickyard
- Finishing Artist:
- Patrick Poulatain
- Finishing Producer:
- Diana Young
- Music:
- Asche & Spencer
- Mix:
- Lime Studios
- Mixer:
- Loren Silber
- 2nd Camera:
- Brian Frank
Need a credit fix? Contact the Creativity Editors
Project Type
Related work
Toyota: Toyota's Super Bowl ad stars female football player Toni Harris
Toyota: Toyota welcomes veterans home with a Rockefeller Center debut
Toyota: Toyota turns your car-buying woes into ugly (but also kind of cute) creatures
