A Food Truck Feeds the Homeless With Restaurant Leftovers, Courtesy of Brazilian Charity

Make Them Smile and Sao Paulo Agency Africa Worked With Famous Chefs

Published On
Apr 17, 2015

Editor's Pick

In Brazil, non-profit group Make Them Smile created a food truck that took leftover ingredients from restaurants, turned them into meals cooked on board, and then fed homeless people in Rio de Janeiro. Sao Paulo agency Africa, part of Brazil's Grupo ABC, facilitated the "Feed Truck" project, which distributed the meals in downtown Rio,Copacabana beach and other neighborhoods in March. Well-known chefs were among those helping to prepare plates of food, and the project was featured on Brazilian TV.


Apr 17, 2015
Brand :
Make Them Smile
Client :
Make Them Smile
Agency :
Chief Creative Officer :
Sergio Gordilho
Creative Vice President :
Alvaro Rodrigues
Creative Director :
Diogo Mello
Art Director :
Gustavo Marcula
Art Director :
Marcos Gemal
Art Director :
Rafael Pfaltzgraff
Copywriter :
Maicon Silveira
Account Director :
Monique Lima
Director, Photography :
Rogerio Faissal
Partner :
Partner :
Gueta Ridzi
Project Manager :
Monique Lima
Production :
Juliana Rodrigues

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Project Type