Feel the sign? Betadine

Published On
Jul 02, 2021


Sore throats can pop up whenever and wherever. So, ahead of this cold and flu season, a new campaign is encouraging Canadians to gargle with Betadine the moment they feel that all-too-familiar itch in their throat. From television to digital to social, the campaign features people gratuitously gargling with Betadine in variety of scenarios, no matter the awkwardness. And, coincidentally, Betadine is also available in spray.




Jul 02, 2021
Agency :
Zulu Alpha Kilo
Client :
Avrio Health Canada
Chief Creative Officer :
Zak Mroueh
Executive Creative Director :
Patrick Scissons
Art Director :
Kevin Sato
Art Director :
Gail Pak
Writer :
Vinay Parmar
Writer :
Irfan Khan
Agency Producer :
Jac Benoit
Account Team :
David Tremblay
Strategic Planner :
Heather Segal
Strategic Planner :
Michael Szego
Client :
Sheryl Willison
Client :
Ryan Brown
Client :
Rhea Rousseau
Media Agency :
Cairns Oneil
Media Agency Planner :
Rebecca Shropshire
Media Agency Planner :
Trish Irwin
Production House :
Soft Citizen
Director :
The Perlorian Brothers
Production House Producer :
Marrie Wasson
Director of Photography :
Kris Belchevski
Casting Director :
Shasta Lutz
Video Post Facility / Editing Company :
Editor :
Max Lawlor
Post Facility :
Alter Ego
Compositor / Online :
Darren Achim
Animation :
Ed Deng
Colorist / Transfer :
Wade Odlum
Music & Audio Company :
Pirate Toronto
Audio Director :
Tom Eymundson
Producer :
Joanne Uyeyama

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Project Type