Stop looking like a serial killer, says this furniture campaign

A witty line may be all you need to turn a non-descript image into a compelling ad. Such is evident in this hilarious campaign for Fernish, a Los Angeles-based furniture rental brand. As part of its continuing “Furniture Fail” campaign created out of Chicago agency Quality Meats, the retailer debuted these simple out-of-home ads illustrating the benefits of renting from Fernish—and the risks of permanently committing to tables, couches and chairs by buying them. One ad (above) depicts a spartan, joyless living room that appears barely lived in. “Don’t look like a weirdo serial killer with only one chair,” it says. “Pay less, afford more.” Another depicts one apartment dweller ambitiously trying to climb over his massive sectional to get into his tiny new pad. “Don’t let your old couch F up your new place,” it reads. “Rent for more flexibility.” Yet another billboard depicts that all-too-familiar scenario of those who have experienced the joy of assembling Ikea’s flatpack furniture. “No more irrational anger at the entire nationa of Sweden,” it says. “Get free assembly.” All the executions ladder up to the platform of “Changing furniture for good.” The first ads for the "Furniture Fail" campaign debuted in the fall with other billboards and social posts. According to a spokesperson, the original executions generated a lot of conversation, and “every day hundreds of people write to us, sharing their own furniture fails and horror stories." The company was founded in 2017, and its rentals are currently available in Southern California in L.A., Orange County and San Diego, as well as in Seattle, Dallas-Fort Worth and Austin. It has plans to expand into other markets this year. A post shared by Fernish (@fernish) Gordy Sang, co-founder of Quality Meats, said his agency saw the project “as an opportunity to deliver a bigger brand platform—'changing furniture for good.’ Their offering is so unique and seems pretty disruptive for the category, adding flexibility and eliminating a lot of the pain points you have when buying furniture. So we thought it needed some toothy executions to bring those pain points to life. We hope it brings some attention to how they're changing the category on multiple levels.”

Stop looking like a serial killer, says this furniture campaign

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