Festive celebrations go extreme as Argos says 'baubles' to 2020

Humorous ad puts two fingers up to the disappointment of last year

Published On
Nov 05, 2021

Editor's Pick

People go to extremes with their festive behavior in this year's holiday ad from Argos, another U.K. retailer putting the disappointing 2020 Christmas behind it and embracing over-the-top fun again. 

"This Christmas it's going to be a big one," declares the opening voiceover as people turn up volume dials and get ready to party. From an office worker emblazoned in over-the-top holiday decorations to a woman blow-torching her Christmas pudding, everything is big and brazen.

One scene even seems like a blatant two fingers to the pandemic rules of last Christmas, depicting a man who turns up at his grandmother's house with the entire street. There are also exploding heads and gifs of people's over-excited reactions to receiving their Argos gifts. To underline it all, the spot ends with the words (writ large in Christmas lights) "Baubles to last year. Christmas is on!"

The 60-second TV ad was created by The&Partnership and directed by Réalité via Canada. It's also running across out-of-home and digital channels.

“One thing we know for sure is we all deserve a proper Christmas this yearr," said Yan Elliot, global executive creative director  at The&Partnership in a statement. "As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say 'Baubles' to last year.”


Nov 05, 2021
Client :
Agency :
Director of Brand Communications & Creative, Sainsburys Group :
Radha Davies
Senior Campaign Manager :
Rob Quartermain
Campaign Manager :
Becky Desert
Campaign Executive :
Jenna Smith
Campaign Assistant :
Louise McGarrigle
Sarah Golding
Managing Director :
Gary Simmons
Global Joint ECD :
Yan Elliott
Global Joint ECD :
Micky Tudor
Creative :
Dan Dehlavi
Creative :
Carl Storey
Head of Planning :
Rebecca Munds
Planning Director :
Matt Linnett
Managing Director :
Gary Simmons
Business Director :
Lucy Almond
Account Director :
Misbah Husain
Account Manager :
Freya Schofield
Head of Integrated Production :
Charles Crisp
Deputy Head of Integrated Production :
Rick Carter
Producer :
Alfie Glover-Short
Production Company :
Canada Post
Director :
Executive Producer :
Daisy Gautier
Producer :
Luke Plaister
Production Manager :
Marian Mikhail
Director of Photography :
Douwe Hennink
Editor :
Carlos Font Clos
Editor :
Chris Wilson
Editor :
Offline Producer :
Kirsty Oldfield
Post Production :
Black Kite Studios
Senior Post Producer :
Phil Whalley
Post Producer :
Polly Durrance
VFX Supervisor :
Hugo Saunders
CG Supervisor :
Tony Landais
Shoot supervisor & Compositor :
James Adamson
Motion Design :
James Lashmar
Grading :
Colorist :
Marc Morato
Grading Producer :
Eli Meoz
Audio Post Production :
Head of Production :
Deborah Whitfield
Sound Engineer :
Mark Hills
Sound Engineer :
Anthony Moore
Music Supervision :
Composer :
Matt Tamsedge
Music Supervisor :
Sian Rogers
Music Supervisor :
Josh Gibbard

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