A woman bids farewell to her 20s in this dark comedy short for Fiat

UK Campaign for the Fiat 500x targets style-conscious thirtysomethings

Published On
Oct 02, 2018

Editor's Pick

Fiat is targeting "style-conscious thirtysomethings" in its latest U.K. campaign for the 500X model -- and it's using a longform dark comedy sketch to do so.

A film by London agency Krow, directed by James Lord at Seldom Differ / Jungle Creations, revolves around a woman having a funeral service for her "twenties." Into the grave go luminous drinks, bad boyfriends, fake tan, takeout and more, while the priest intones about how she now has to move forward into a new life. While she doesn't look too happy about it, at the wake she escapes out of the front door and into a brand new Fiat 500X, finally with a smile on her face. 

“‘Farewell Twenties’ was written to raise a smile amongst everyone out there who has made the sometimes painful move from carefree singleton to responsible adult,” explains Vicki Saunders, managing partner at Krow.  “Like most rewarding pieces of content, this film is the product of a true and relevant behavioral insight: there’s a lot you give up when you move into your thirties but driving in style shouldn’t have to be one of them."

The film is running on social and digital channels. 



Oct 02, 2018
Client :
Agency :
Creative Director :
Nick Hastings
Creative Director :
Darryl George
Executive Creative Director :
Nick Hastings
Account Director :
Rosie Morahan
Agency Producer :
Kate Bailey
Agency Producer :
Sushi Tester
Director :
James Lord
Production Company :
Seldom Differ
Production Company :
Jungle Creations
Producer :
Jeanette Sutton
Scriptwriter :
Seldom Differ
Editor :
Emma Baggott
Post Production :
Emma Baggott
Sound Design :
Emma Baggott
Typographer :
Charlie Colwill
Director of Photography :
Garath Whyte

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