Iconic Movies Are Seen Through Different Eyes in Clever Sunday Times Campaign

Posters Imagine Protagonists' Viewpoint to Promote Film Season

Published On
Feb 17, 2015

Editor's Pick

To promote their inaugural Film & Screen Season, tying in with the Oscars, the U.K.'s Times and Sunday Times newspapers launched a campaign featuring posters that depict iconic movies scenes through the eyes of their protagonists.

Created by Grey London, and running in both newspapers and online, the ads include a view of New York City through Spider-Man's mask, "Despicable Me" through the eyes of a Minion, the road to Nevada from the aviator glasses of "Fear and Loathing in Las Vegas" anti-hero Raoul Duke and "Star Wars"' Tatooine viewed through robotic eyes. The tagline of the campaign is "See it all from the inside."

It's not the first time The Sunday Times has cleverly referenced modern culture; Grey's Icons ad for The Sunday Times last year used one fluid sequence to depict six icons of art, music and the screen.