Geico Helps You Create Your Own Version of Europe's 'Final Countdown
'Countdown Generator' Accompanies Spot Launched on Football Opening Night
By
Alexandra Jardine
Published On
Sep 11, 2015
Description
Geico marked the countdown to opening night of football season with another ad in its "It's What You Do" series. This time, '80s rock gods Europe sing their much-overplayed hit, "The Final Countdown," as an office worker is waiting for his lunch to finish in the microwave. (Because if you're Europe, you love final countdowns.)
Not only that, but Geico and The Martin Agency have launched an online "Countdown Generator" where you can create a personalized "countdown" with Europe as your backing singers, and send it to a friend. You can clock back to all kinds of events including weddings, parties or just the weekend.
Credits
- Date
- Sep 11, 2015
- Agency :
- The Martin Agency
- Brand :
- Geico
- Client :
- Geico
- Vice President, Marketing :
- Ted Ward
- Director, Marketing :
- Bill Brower
- Senior Manager of Marketing :
- Melissa Halicy
- Marketing Supervisor :
- Mike Grant
- Marketing Buyer :
- Tom Perlozzo
- Marketing Buyer :
- Brighid Griffin
- Marketing Buyer :
- Katherine Kalec
- Marketing Coordinator :
- Julia Nass
- Chief Creative Officer :
- Joe Alexander
- Group Creative Director :
- Wade Alger
- Group Creative Director :
- Steve Bassett
- Creative Director :
- Sean Riley
- Senior Copywriter :
- Ken Marcus
- Executive Producer :
- Brett Alexander
- Broadcast Producer :
- Heather Tanton
- Junior Broadcast Producer :
- Coleman Sweeney
- Group Account Director :
- Brad Higdon
- Account Executive :
- Alison Hensley
- Account Supervisor :
- Josh Lybarger
- Business Affairs Supervisor :
- Suzanne Wieringo
- Financial Account Supervisor :
- Monica Cox
- Senior Production Business Manager :
- Amy Trenz
- Senior Project Manager :
- Jason Ray
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Managing Partner, Executive Producer :
- Kevin Byrne
- Executive Producer/Head of Sales :
- Dan Duffy
- Executive Producer :
- Mino Jarjoura
- Executive Producer :
- Nancy Hacohen
- Producer :
- Dave Bernstein
- Production Supervisor :
- Shelly Silverman
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Christjan Jordan
- Assistant Editor :
- Pieter Viljoen
- Executive Producer :
- Angela Dorian
- Producer :
- Jared Thomas
- Telecine :
- MPC
- Colorist :
- Ricky Gausis
- Color Producer :
- Summer McCloskey
- Animation/Effects :
- MPC
- Executive Producer :
- Elexis Stearn
- Senior Producer :
- Juliet Tierney
- Junior Producer :
- Nicole Saccardi
- Creative Director :
- Paul O'Shea
- CG Supervisor :
- Zach Turner
- Lead Flame Artist :
- Benoit Mannequin
- Flame Artist :
- Blake Huber
- Flame Artist :
- Ben Persons
- Nuke :
- Toma Bowen
- Effects Lead :
- Charles Trippe
- Effects :
- Patrick Manning
- Effects :
- Nha Ca Chau
- Effects :
- Nate Lapinski
- Light Lead :
- Tim Kafka
- Light :
- Brendon Echsner
- Texture Lead :
- Brian Broussard
- Animation Lead :
- Stew Burris
- Animation :
- Ian Wilson
- Rigging Lead :
- George Saavedra
- Asset Supervisor :
- Aaron Hamman
- Tracking Supervisor :
- Michael Lori
- Audio Post Company :
- Rainmaker Studios
- Engineer/Mixer :
- Jeff McManus
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