Geico Helps You Create Your Own Version of Europe's 'Final Countdown

'Countdown Generator' Accompanies Spot Launched on Football Opening Night

Published On
Sep 11, 2015


Geico marked the countdown to opening night of football season with another ad in its "It's What You Do" series. This time, '80s rock gods Europe sing their much-overplayed hit, "The Final Countdown," as an office worker is waiting for his lunch to finish in the microwave. (Because if you're Europe, you love final countdowns.)

Not only that, but Geico and The Martin Agency have launched an online "Countdown Generator" where you can create a personalized "countdown" with Europe as your backing singers, and send it to a friend. You can clock back to all kinds of events including weddings, parties or just the weekend.


Sep 11, 2015
Agency :
The Martin Agency
Brand :
Client :
Vice President, Marketing :
Ted Ward
Director, Marketing :
Bill Brower
Senior Manager of Marketing :
Melissa Halicy
Marketing Supervisor :
Mike Grant
Marketing Buyer :
Tom Perlozzo
Marketing Buyer :
Brighid Griffin
Marketing Buyer :
Katherine Kalec
Marketing Coordinator :
Julia Nass
Chief Creative Officer :
Joe Alexander
Group Creative Director :
Wade Alger
Group Creative Director :
Steve Bassett
Creative Director :
Sean Riley
Senior Copywriter :
Ken Marcus
Executive Producer :
Brett Alexander
Broadcast Producer :
Heather Tanton
Junior Broadcast Producer :
Coleman Sweeney
Group Account Director :
Brad Higdon
Account Executive :
Alison Hensley
Account Supervisor :
Josh Lybarger
Business Affairs Supervisor :
Suzanne Wieringo
Financial Account Supervisor :
Monica Cox
Senior Production Business Manager :
Amy Trenz
Senior Project Manager :
Jason Ray
Production Company :
Hungry Man
Director :
Wayne McClammy
Managing Partner, Executive Producer :
Kevin Byrne
Executive Producer/Head of Sales :
Dan Duffy
Executive Producer :
Mino Jarjoura
Executive Producer :
Nancy Hacohen
Producer :
Dave Bernstein
Production Supervisor :
Shelly Silverman
Editorial Company :
Rock Paper Scissors
Editor :
Christjan Jordan
Assistant Editor :
Pieter Viljoen
Executive Producer :
Angela Dorian
Producer :
Jared Thomas
Telecine :
Colorist :
Ricky Gausis
Color Producer :
Summer McCloskey
Animation/Effects :
Executive Producer :
Elexis Stearn
Senior Producer :
Juliet Tierney
Junior Producer :
Nicole Saccardi
Creative Director :
Paul O'Shea
CG Supervisor :
Zach Turner
Lead Flame Artist :
Benoit Mannequin
Flame Artist :
Blake Huber
Flame Artist :
Ben Persons
Nuke :
Toma Bowen
Effects Lead :
Charles Trippe
Effects :
Patrick Manning
Effects :
Nha Ca Chau
Effects :
Nate Lapinski
Light Lead :
Tim Kafka
Light :
Brendon Echsner
Texture Lead :
Brian Broussard
Animation Lead :
Stew Burris
Animation :
Ian Wilson
Rigging Lead :
George Saavedra
Asset Supervisor :
Aaron Hamman
Tracking Supervisor :
Michael Lori
Audio Post Company :
Rainmaker Studios
Engineer/Mixer :
Jeff McManus

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