Geico marked the countdown to opening night of football season with another ad in its "It's What You Do" series. This time, '80s rock gods Europe sing their much-overplayed hit, "The Final Countdown," as an office worker is waiting for his lunch to finish in the microwave. (Because if you're Europe, you love final countdowns.)
Not only that, but Geico and The Martin Agency have launched an online "Countdown Generator" where you can create a personalized "countdown" with Europe as your backing singers, and send it to a friend. You can clock back to all kinds of events including weddings, parties or just the weekend.