Nike : Find Your Greatness - Jogger -- Best of 2012 TV #1
This rivals "Just Do It."
Aug 01, 2012
Arguably, the campaign that will continue to resonate with viewers well after the Olympics are over is Nike's "Find Your Greatness" campaign, out of Wieden + Kennedy Portland, which focuses on the strength of the everyman athlete found in Londons elsewhere—not those commanding the stadium in London, England. This latest ad from the campaign, featuring a lone boy runner on a country road, is particularly inspiring, building suspense, excitement—even tears, within a single shot—via director Lance Acord.