Arguably, the campaign that will continue to resonate with viewers well after the Olympics are over is Nike's "Find Your Greatness" campaign, out of Wieden + Kennedy Portland, which focuses on the strength of the everyman athlete found in Londons elsewhere—not those commanding the stadium in London, England. This latest ad from the campaign, featuring a lone boy runner on a country road, is particularly inspiring, building suspense, excitement—even tears, within a single shot—via director Lance Acord.