StreetEasy is continuing its witty campaign showing the reality of New York real estate searches with a series of new ads that center around Venn diagrams.
The ads, once again by Office of Baby, illustrate the thought process New Yorkers go through to find their ideal location: for example, there's a prewar building divided into two: with "I love prewar buildings" in one section and "But not prewar elevators" in the other. Another ad shows two overlapping shaded areas on a map: one is "Walking distance to work" and the other is "Far enough from my co-workers."
The year-long campaign will be featured in subway stations and train cars, and on sidewalk kiosks, buses and taxi tops throughout NYC.
Susan Daimler, general manager of StreetEasy, says in a statement: "This year's campaign goes a step further than what we've done in the past, evolving through the neighborhoods, blocks and buildings that make the city unique, and highlights the often-humorous considerations that characterize a NYC home search."
Meanwhile Paul Caiozzo, Office of Baby founder and chief creative officer, adds: "The illustrations had to be extremely accurate--we're talking about real NYC places that New Yorkers know down to the blocks."