180 Los Angeles Shows the Fantastical Realities of Europe
Feb 14, 2014
Europe is a storybook in 180 Los Angeles' new campaign, which follows the travel sites "Find Yours" series. This time, the idea is "Find Your Storybook," and tells the story of a little boy who fantasizes about villages floating on water and castles becoming houses -- only to find that those things are actually real occurences in fairytale Europe.
The campaign also includes a partnership between Expedia and VisitBritain designed to promote British sights in the U.S. The Britain spots will also spotlight fairytale destinations within the United Kingdom that are so fantastical, it's like you're in your own storybook.