Julia Louis-Dreyfus Is a Helmet-Haired Rich Mom in Funny Old Navy Spots
Ms. Louis-Dreyfus and (Fictional) Son Are on the Lookout for Cool Back-to-School Duds for First Day of School
Editor's Pick
Old Navy teamed up with Chandelier Creative for two goofy back-to-school spots starring Julia Louis-Dreyfus, who plays a wealthy mom looking for deals on clothes.
Directed by Hungry Man's Wayne McClammy, the two ads are the latest installments of Ms. Louis-Dreyfus's work with Old Navy. In them, she wears a Victoria Beckham-esque wig and asks the local schoolkids where they get their duds, embarrassing her boy in the process. "I look like our lawyer," the son says in one commercial. "Exactly," Ms. Louis-Dreyfus responds. After finding out where the other kids get their clothes, the mom and son pair decide to go immediately to Old Navy for deals.
The spots, called "First Day of School" and "Picture Day," will run though August and September.
A 60-second version of "First Day of School" will run in cinema, and other elements of the campaign will run across social media and radio.
Credits
- Date
- Aug 04, 2015
- Brand :
- Old Navy
- Client :
- Old Navy
- Agency :
- Chandelier Creative
- Creative Director :
- Richard Christiansen
- Creative Director :
- Lena Kuffner
- Associate Creative Director :
- Michael Scanlon
- Executive Producer :
- Sara Fisher
- Account Director :
- Eileen Eastburn
- Production Coordinator :
- Camilla Rothenberg
- Writer :
- Josh Meyers
- Writer :
- Laura Kraftt
- Writer :
- Brad Hall
- Writer :
- Patty Wortham
- Writer :
- Matt Goldman
- Producer :
- Chris Noble
- Producer :
- Jill Andresevic
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Executive Producer :
- Mino Jarjoura
- Executive Producer :
- Dan Duffy
- Line Producer :
- Dave Bernstein
- Director, Photography :
- Guillermo Navarro
- Editorial :
- Final Cut NYC
- Editor :
- Paul Zucker
- Assistant Editor :
- Betty Jo Moore
- President :
- Stephanie Apt
- Executive Producer :
- Lauren Bleiweiss
- Post Producer :
- Mackenzie Alexander
- Telecine :
- Color Collective
- Colorist :
- Alex Bickel
- Producer :
- Claudia Guevara
- Audio Post :
- Sonic Union
- Mixer :
- Mike Marinelli
- Visual Effects Studio :
- Significant Others
- 2D Visual Effects Artist :
- Dirk Greene
- Producer :
- Alek Rost
Need a credit fix? Contact the Creativity Editors
Related work
Old Navy: Kenan Thompson stars alongside first-graders in Old Navy mockumentary series
Old Navy: A TikTok post inspired Old Navy's new commercial
Old Navy: Old Navy's 'Bodequality' campaign pushes inclusive range of sizes
