People Do Disgusting Things With Their Breath in Funny Ads for Dentyne
Biscuit's Jeff Low Directs Funny Clips Set in an Elevator
Feb 17, 2016
In this humorous campaign for Dentyne, the brand's users are so proud of their minty-fresh breath that they deliberately show it off in outrageous ways -- and in the confined space of an elevator.
Jeff Low of Biscuit directed a series of short, funny clips for the brand, through agency McCann. They include a pregnant woman who pretends to be in labor just so she can breathe on a guy, a woman who puts her breath in a jar and hands it to a stranger and a man who goes around wearing a harness so he can breathe the word "harness" at very close quarters.
Taglined "Flaunt Your Breath," the campaign is running in Canada and the U.S. across TV, online, Facebook, Instagram and Pinterest.