Flaviar's crappy socks and kitschy mugs are actually awesome holiday gifts in disguise

Goofy gifts are the gateway to brand's spirits subscription service

Published On
Dec 06, 2019

Editor's Pick

The holidays, a time for giving, a time for receiving tacky knick-knacks you just want to toss. Spirits enthusiasts club Flaviar puts a spin on those crappy presents with its new “Half-Assed Gift Collection."

The set of goods includes what appear to be generic holiday tchotchkes, like cheesy mugs or holiday-themed ties and socks. But be careful, they’re not what they seem. 

Each item is actually imprinted with a secret code that will give the receiver a $300 Flaviar annual membership, which entitles them to four tasting boxes, four premium bottle selections as well as exclusive releases.

To promote the collection, Flaviar’s BBH New York created a series of cheesy videos.


Bringing the idea into the real world, the brand has infiltrated New York's Bryant Park holiday market with a pop-up shop that has all the "half-assed" gifts on show today. 

Flaviar holiday pop-up




Dec 06, 2019
Client :
Agency :
BBH-New York
Chief Creative Officer :
Gerard Caputo
Creative Director :
Diego Fonseca
Creative Director :
Scott Cooney
Senior Art Director :
Mussashi Shintaku
Associate Art Director :
Camille Sudekum
Design Director :
David Trumpf
Designer :
Elijah Ervin
Head of Production :
Brooke Kaylor
Content Producer :
Marc Baill
Executive Producer :
Lauren Fertitta
Director of Business Affairs :
Librado Sanchez
Managing Director :
Brett Edgar
Account Supervisor :
Lucie Kittel
Account Manager :
Cris Flores
Account Director :
Julia Brenton
Project Manager :
Adam Taverniti
Strategist :
Adam Taverniti
Production Company :
Black Sheep Studios
Director :
Drew Lightfoot
Director of Photography :
Zach Jopling
Supervising Producer :
Marc Baill
Production Manager :
Jake Sharpless
Production Designer :
Kit Sheridan
Casting By :
Lisa Rubenstein
Stills Photographer :
Brian Truncali
Director of Operations Print :
John Connolly
Lead Retoucher :
Brian Truncali
Retoucher :
Sam Wallander
Stills Assistant :
Mace Vannoni
Editor :
Jim Schwartz
Assistant Editor :
Ryan Wentz
Motion Designer :
Roman Micevic
Record & Mix :
Kevin Hastings
Original Score :
Lonnie Jordan
Color by :
Irving Harvey
Colorist :
Matthew Greenberg
Color Assistant :
Kevin Ratigan
Finishing Producer :
Samuel Gursky
Finishing Producer :
Kerry Mack

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