Brotein Shake-Drinking, Broritto-Eating Bros Get You Pumped for Geico
By
Ann-Christine Diaz
Published On
Jan 04, 2016
Editor's Pick
Like many of us resolving to get fit for the new year, Geico and The Martin Agency have hit the gym with this funny new ad featuring a pair of bros pumping iron as they discuss the merits of Geico insurance.
In a spot directed by Harold Einstein of Dummy, the camera toggles back and forth between the two as they alternate bicep curls while exchanging funny bro-talk. Throughout, the one who happens to have Geico undergoes an insane transformation, no doubt extra-pumped by all the benefits he reaps from the provider.
Viewers can get more lessons in the duo's "brocabulary" on Geico's YouTube channel.
Credits
- Date
- Jan 04, 2016
- Brand :
- Geico
- Client :
- Geico
- Agency :
- The Martin Agency
- Chief Creative Officer :
- Joe Alexander
- Group Creative Director :
- Steve Bassett
- Group Creative Director :
- Wade Alger
- Creative Director :
- Neel Williams
- Associate Creative Director :
- Justin Harris
- Executive Producer :
- Brett Alexander
- Broadcast Producer :
- Brian Camp
- Junior Broadcast Producer :
- Coleman Sweeney
- Group Account Director :
- Brad Higdon
- Account Supervisor :
- Josh Lybarger
- Account Executive :
- Allison Hensley
- Coordinator :
- Allie Waller
- Business Affairs Supervisor :
- Suzanne Wieringo
- Financial Account Supervisor :
- Monica Cox
- Senior Production Business Manager :
- Amy Trenz
- Senior Project Manager :
- Jason Ray
- Project Manager :
- Stephanie Burdette
- Production Company :
- Dummy
- Director :
- Harold Einstein
- Director, Photography :
- Ramsey Nickell
- Executive Producer :
- Eric Liney
- Production Designer :
- Patrick Lumb
- Editorial Company :
- ARCADE
- Editor :
- Dave Anderson
- Assistant Editor :
- Andrew Balasia
- Managing Partner, Executive Producer :
- Sila Soyer
- Producer :
- Gavin Carroll
- Editorial Company :
- Running with Scissors
- Assistant Editor :
- Drew Neuhart
- Telecine :
- The Mill
- Colorist :
- Greg Reese
- Visual Effects and Animation :
- The Mill
- Producer :
- Colin Blaney
- 2D Lead :
- Keith Sullivan
- 2D Lead :
- Jeff Butler
- Audio Post Company :
- Rainmaker Studios
- Engineer/Mixer :
- Jeff McManus
- Editor :
- Dave Anderson
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Project Type
