Fred and Wilma Switch Banks in Halifax's Latest Ad to Feature Classic Animations
U.K. Bank Again Works With The Mill to Recreate Classic Characters
Jun 07, 2016
Having last month used Top Cat in an ad about mortgages, U.K. bank Halifax has collaborated with Warner Bros. once again, this time to feature Flintstones in a spot about switching banks.
The second ad in the campaign, by Adam&Eve/DDB, sees Fred and Wilma walk into a Halifax branch and interact with a real-life manager as they explain why they want to switch from their Bedrock bank.
One again, directorial duo Dom&Nic at Outsider (who are known for their work on videos such as The Chemical Brothers' Wide Open) worked with the Mill's VFX team to integrate the iconic animated characters into a live action setting, and recreate them authentically as close to the original as possible. The team worked closely with Warner Bros. Consumer Products to get the character designs as accurate as possible, combining modern techniques with more traditional methods. To give it a classic aged look, the Mill team also hand animated and color graded the entire end sequence, where we see Fred with his new shoes taking Wilma home, followed by Dino.