Fred and Wilma Switch Banks in Halifax's Latest Ad to Feature Classic Animations
U.K. Bank Again Works With The Mill to Recreate Classic Characters
Editor's Pick
Having last month used Top Cat in an ad about mortgages, U.K. bank Halifax has collaborated with Warner Bros. once again, this time to feature Flintstones in a spot about switching banks.
The second ad in the campaign, by Adam&Eve/DDB, sees Fred and Wilma walk into a Halifax branch and interact with a real-life manager as they explain why they want to switch from their Bedrock bank.
One again, directorial duo Dom&Nic at Outsider (who are known for their work on videos such as The Chemical Brothers' Wide Open) worked with the Mill's VFX team to integrate the iconic animated characters into a live action setting, and recreate them authentically as close to the original as possible. The team worked closely with Warner Bros. Consumer Products to get the character designs as accurate as possible, combining modern techniques with more traditional methods. To give it a classic aged look, the Mill team also hand animated and color graded the entire end sequence, where we see Fred with his new shoes taking Wilma home, followed by Dino.
Credits
- Date
- Jun 07, 2016
- Agency :
- Adam & Eve/DDB
- Brand :
- Halifax
- Client :
- Halifax
- Head of Marketing :
- Tim Male
- Chief Creative Officer :
- Ben Priest
- Executive Creative Director :
- Rick Brim
- Executive Creative Director :
- Ben Tollett
- Copywriter :
- Jonathan John
- Art Director :
- David Mackersey
- Agency Producer :
- Suzy MacGregor
- Creative Planner :
- David Golding
- Creative Planner :
- Michelle Gilson
- Creative Planner :
- John Blight
- Business Director :
- Charlotte Wolfenden
- Account Director :
- Chloe Harding
- Account Manager :
- Leah Stolerman
- Designer/Typographer :
- Luke Ridgeway
- Media Agency :
- Greenhouse GroupM
- Media Planner :
- Jonathan Hill
- Production Company :
- Outsider
- Producer :
- John Madsen
- Director :
- Dom and Nic
- Director, Photography :
- Tom Townsend
- Editing Company :
- Work
- Editor :
- Art
- Post Production :
- The Mill
- Post Producer :
- Alex Fitzgerald
- Visual Effects Supervisor :
- Neil Davies
- Audio Post Production :
- 750 MPH
- Soundtrack name and composer :
- Flintstones theme
- Recording :
- Silverscreen Recording
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